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Big Hairy Audacious Goal
also called "BHAG" and has one more synonym

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  1. The phrase Big Hairy Audacious Goal was proposed by James Collins and Jerry Porras in their 1996 article entitled Building Your Company's Vision

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 16, 2009
  2. (BEE-hag) is a form of vision statement "...an audacious 10-to-30-year goal to progress towards an envisioned future." "A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 16, 2009
  3. has a clear finish line, so the organization can know when it has achieved the goal

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 16, 2009
  4. people like to shoot for finish lines." (Collins and Porras, 1996)

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 16, 2009
  5. Collins and Porras also used this concept in their book Built to Last: Successful Habits of Visionary Companies

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 16, 2009
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