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MaxDiff

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  1. Any number of algorithms may be used to estimate utility functions

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 20, 2009
  2. a statistical method invented by Jordan Louviere in 1987 while on the faculty at the University of Alberta

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 20, 2009
  3. The first working papers and publications occurred in the early 1990s

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 20, 2009
  4. With MaxDiff, survey respondents are shown a set of the possible items and are asked to indicate the best and worst items (or most and least important, or most and least appealing , etc.)

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 20, 2009
  5. According to Louviere, MaxDiff assumes that respondents evaluate all possible pairs of items within the displayed set and choose the pair that reflects the maximum difference in preference or importance

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 20, 2009
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