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Comparative advertising

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  1. an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 2, 2009
  2. This should not be confused with parody advertisements, where a fictional product is being advertised for the purpose of poking fun at the particular advertisement, nor should it be confused with the use of a coined brand name for the purpose of comp

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 2, 2009
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