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Scale
also called Composite measure

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  1. In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on December 9, 2008
  2. For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on December 9, 2008
  3. Certain methods of scaling permit estimation of magnitudes on a continuum, while other methods provide only for relative ordering of the entities

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on December 9, 2008
  4. With comparative scaling, the items are directly compared with each other (example : Do you prefer Pepsi or Coke?)

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on December 9, 2008
  5. See level of measurement for an account of qualitatively different kinds of measurement scales

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on December 9, 2008
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