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Customer relationship management

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  1. (CRM) is a term applied to processes implemented by a company to handle its contact with its customers

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 25, 2008
  2. CRM software is used to support these processes, storing information on current and prospective customers

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 25, 2008
  3. Information in the system can be accessed and entered by employees in different departments, such as sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 25, 2008
  4. Details on any customer contacts can also be stored in the system

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 25, 2008
  5. The rationale behind this approach is to improve services provided directly to customers and to use the information in the system for targeted marketing and sales purposes

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 25, 2008
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