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Direct marketing

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  1. a sub-discipline and type of marketing

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 23, 2008
  2. There are two main definitional characteristics which distinguish it from other types of marketing

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 23, 2008
  3. The first is that it attempts to send its messages directly to consumers, without the use of intervening media

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 23, 2008
  4. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 23, 2008
  5. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consu

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 23, 2008
Displaying the top 5 of 14 facts in total. Show all 14 factsShow 3 more or all 14 facts
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