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Ernest Dichter

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  1. a psychologist and marketing expert who is widely considered to be the "father of motivational research." He received his doctorate from the University of Vienna in 1934 and emigrated with his wife Hedy (née Langfelder) to the United States in 1937

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 7, 2009
  2. born on 14 August 1907 in Vienna

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 7, 2009
  3. died on 21 November 1991 in Peekskill, New York

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 7, 2009
  4. In 1946 he founded the Institute of Motivational Research in Croton-on-Hudson, New York (later moved to his home in Peekskill), and in the succeeding years founded similar institutes in Switzerland and Germany

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 7, 2009
  5. Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business-in particular to the study of consumer behavior in the marketplace

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 7, 2009
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