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Flighting

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  1. an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised item

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 14, 2008
  2. Any period of time during which the messages are appearing is called a flight, and a period of message inactivity is usually called a hiatus

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 14, 2008
  3. The advantage of the flighting technique is that it allows an advertiser who does not have funds for running spots continuously to conserve money and maximize the impact of the commercials by airing them at key strategic times

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 14, 2008
  4. Advertisers will often employ less costly media such as radio or newspaper during a television flighting hiatus

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 14, 2008
  5. This method of media planning allows the messages and themes of the advertising campaign to continue to reach consumers while conserving advertising funds

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 14, 2008
  6. an advertising term referring to a period of time in which a commercial is broadcast

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 14, 2008
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