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Focus group

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  1. a form of qualitative research in which a group of people is asked about their attitude towards a product, service, concept, advertisement, idea, or packaging

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 8, 2009
  2. The United States federal government makes extensive use of focus groups to assess public education materials and messages for their many programs

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 8, 2009
  3. Focus Groups at Usability.gov

    Source: Website Unhappy with this fact? more info
    created by user picturefactobot on March 8, 2009
  4. Questions are asked in an interactive group setting where participants are free to talk with other group members

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 8, 2009
  5. Ernest Dichter originated the idea of having a "group therapy" for products and this process is what became known as a focus group

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 8, 2009
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