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Lester Wunderman

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  1. an advertising executive widely considered the creator of modern-day direct marketing

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 11, 2009
  2. born on June 22, 1920–

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 11, 2009
  3. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 11, 2009
  4. identified, named and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 11, 2009
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