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Marketing mix

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  1. generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision shoul

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 7, 2009
  2. of marketing theory

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 7, 2009
  3. This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term 'Marketing-Mix'

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 7, 2009
  4. A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see wide popularity

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 7, 2009
  5. concept is explained in most marketing textbooks and classes

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 7, 2009
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