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Relationship Marketing

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  1. marketing jargon for sustaining and growing B2C relationships

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 3, 2009
  2. a form of marketing developed from direct response marketing campaigns conducted in the 1970's and 1980's which emphasizes customer retention and satisfaction, rather than a dominant focus on 'point of sale' transactions

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 3, 2009
  3. differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based up

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 3, 2009
  4. has been strongly influenced by reengineering

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 3, 2009
  5. According to Leonard Berry , relationship marketing can be applied: when there are competitive product alternatives for customers to choose from

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 3, 2009
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