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Unique selling proposition

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  1. a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on April 4, 2009
  2. The perception of something being a USP is somewhat contentious

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on April 4, 2009
  3. also Unique Selling Point

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on April 4, 2009
  4. states that such campaigns made unique propositions to the customer and that this convinced them to switch brands

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on April 4, 2009
  5. The term was invented by Rosser Reeves of Ted Bates & Company

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on April 4, 2009
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