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Link exchange
also called a banner exchange and has 2 more synonyms

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  1. a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 17, 2009
  2. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member we

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 17, 2009
  3. The banners are downloaded from the exchange

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 17, 2009
  4. A monitor on the exchange determines, from referral information supplied by web browsers, how many times a member web site has displayed the banner advertisements of other members, and credits that member with a number of displays of its banner on so

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 17, 2009
  5. Link exchanges usually operate on a 2:1 ratio, such that for every two times a member shows a second member's banner advertisement, that second member displays the first member's banner advertisement

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on March 17, 2009
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