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Cost per mille

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  1. also called cost ‰ and cost per thousand , is a commonly used measurement in advertising

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 25, 2009
  2. In Latin mille means thousand, therefore, CPM means cost per thousand. Radio, television, newspaper, magazine, Out-of-home advertising and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers (CPM)

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 25, 2009
  3. (eCPM) is used to measure the effectiveness of a publisher's inventory being sold (by the publisher) via a CPA, CPC, or CPT basis

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 25, 2009
  4. used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 25, 2009
  5. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 25, 2009
  6. An example of computing the CPM

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 25, 2009
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