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Loyalty business model
also called customer loyalty

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  1. a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 2, 2009
  2. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 2, 2009
  3. assumes the philosophical validity of pursuit of self-interest

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 2, 2009
  4. A model by Kay Storbacka, Tore Strandvik, and Christian Gronroos (1994), the service quality model, is more detailed than the basic loyalty business model but arrives at the same conclusion

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 2, 2009
  5. Virtuous Circle Schlesinger and Heskett (1991) added employee loyalty to the basic customer loyalty model

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 2, 2009
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