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Media market
also called designated market area

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  1. broadcast market, media region, designated market area, DMA or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 16, 2008
  2. They can coincide with metropolitan areas, though rural regions with few significant population centers can also be designated as markets

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 16, 2008
  3. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 16, 2008
  4. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 16, 2008
  5. They are widely used in ratings, which are compiled in the United States by Nielsen Media Research (television) and Arbitron (radio)

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on November 16, 2008
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