closeHello! Click here if you would like to know what Factolex is about.

Aspirational brand
also called product

16 more terms with the same name exist. Show the other terms
Start collecting facts
These are the best facts for Aspirational brand, collected by our users from the web:
(You can find the source through the icon at the end of each fact)
  1. one that a large segment of its exposure audience wishes to own, but for economical reasons cannot

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 14, 2009
  2. a term from consumer marketing

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 14, 2009
  3. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 14, 2009
  4. An important characteristic of an aspirational product is that the part of its exposure audience that is at present economically unable to purchase it, thinks of itself as having a fair probability of at a certain point in the future being able to do

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 14, 2009
  5. This part of the exposure audience is referred to as the aspirational audience, whereas the part of the exposure audience that already can afford the product is called the consumption audience

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 14, 2009
  6. Consumption audience and aspirational audience together form the aspirational product's target audience, which typically represents 30%-60% of the exposure audience Weak aspirational brands have target audiences that are almost as large as their expo

    Source: Wikipedia Unhappy with this fact? more info
    created by user picturefactobot on February 14, 2009
Do you know more? Submit a new fact

Add a new fact

A fact should only contain one sentence, describing an aspect of the term.

Fact
Example: located on the west coast of the U.S
Source
Tags
optional

Example: geography location -- separate tags with spaces

Add one more fact or give me some inspiration from:

More lexica »Featured Lexica

Look at what our users have created already.

Feedback

Please tell us what you think about our project

Contribute

On Factolex you can add facts and terms that you believe are missing.

To be sure that the term hasn't already been entered, please use the search function before doing so.

Home  |  About  |  FAQ  |  Feedback  |  Tools  |  Stats  |  Contact Us  |  API  |  Blog
Change language to: