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nader's lexicon

Displaying 227 terms
 
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A4

  1. international standard paper size 210x297 mmSource: Wikipedia
  2. most widely used paper size in EuropeSource: Wikipedia
2 facts

A4

  1. successor of the Audi 80Source: Wikipedia
  2. compact executive car produced by the German automaker Audi since 1994Source: Wikipedia
2 facts

Abraham Lincoln

  1. introduced measures that resulted in the abolition of slaverySource: Wikipedia
  2. Born on February 12, 1809Source: Wikipedia
  3. April 15, 1865Source: Wikipedia
  4. Died on April 15, 1865Source: Wikipedia
  5. sixteenth President of the United StatesSource: Wikipedia
  6. AmericanSource: Wikipedia
  7. I cannot make it better known than it already is that I strongly favor colonizationSource: Personal Knowledge
7 facts

Accumulation

purchase of a large number of shares over a longer period of time to avoid pushing the price upSource: Personal Knowledge

1 fact

Acquisition

is a Gnutella-based peer-to-peer and BitTorrent client for Mac OS XSource: Wikipedia

1 fact

Adium

  1. free instant messaging clientSource: Personal Knowledge
  2. supports multiple protocolsSource: Wikipedia
  3. originally created by college student Adam IserSource: Wikipedia
  4. first version released in September 2001Source: Wikipedia
  5. GNU General Public LicenseSource: Wikipedia
5 facts

Adolf Hitler

leader of the National Socialist German Workers PartySource: Wikipedia

1 fact

Advertising

  1. a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or serviceSource: Wikipedia
  2. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty"Source: Wikipedia
  3. For these purposes, advertisements sometimes embed their persuasive message with factual informationSource: Wikipedia
  4. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboardsSource: Wikipedia
  5. often placed by an advertising agency on behalf of a company or other organizationSource: Wikipedia
  6. Public advertising on Times Square, New York City
    Public advertising on Times Square, New York CitySource: Wikipedia
  7. Ad*Access, Duke University LibrarySource: Website
  8. Billboard in Lund, Sweden, saying "One Night Stand?" (2005)
    Billboard in Lund, Sweden, saying "One Night Stand?" (2005)Source: Wikipedia
  9. The British Library - finding information on the advertising industrySource: Website
  10. A DBAG Class 101 with UNICEF ads at Ingolstadt main railway station
    A DBAG Class 101 with UNICEF ads at Ingolstadt main railway stationSource: Wikipedia
  11. Paying people to hold signs is one of the oldest forms of advertising, as with this Human directional pictured above
    Paying people to hold signs is one of the oldest forms of advertising, as with this Human directional pictured aboveSource: Wikipedia
  12. Egyptians used papyrus to create sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompei and ancient Arabia. lost-and-found advertising on papyrus was common in Ancient Greece and AnSource: Wikipedia
  13. American print advertising archive 1930 - 1969Source: Website
  14. A bus with an advertisement for GAP in Singapore
    A bus with an advertisement for GAP in SingaporeSource: Wikipedia
  15. Black figures on horse back, Ancient Greek
    Black figures on horse back, Ancient GreekSource: Wikipedia
31 facts

Affiliate marketing

  1. an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing effortsSource: Wikipedia
  2. Since the emergence of affiliate marketing, there has been little control over affiliate activitySource: Wikipedia
  3. including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates/publishers who promote the products and services of their partnersSource: Wikipedia
  4. overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methodsSource: Wikipedia
  5. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertisingSource: Wikipedia
  6. Website Affiliate ProgramsSource: Website
  7. Affiliate ProgramsSource: Website
  8. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partnerSource: Wikipedia
  9. The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the InternetSource: Wikipedia
  10. Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partnersSource: Wikipedia
  11. Eighty percent of affiliate programs today use revenue sharing or cost per sale (CPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CSource: Wikipedia
  12. Merchants favor affiliate marketing because in most cases it uses a "pay for performance" model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost)Source: Wikipedia
  13. There are three primary ways to locate affiliate programs for a target websiteSource: Wikipedia
13 facts

AIDA

  1. describes a common list of events that are very often undergone when a person is selling a product or serviceSource: Wikipedia
  2. Attention-Interest-Desire-Action, an acronym used in marketingSource: Wikipedia
0 facts

Albert Einstein

best known for his theory of relativity and specifically mass-energy equivalence, E = mc2Source: Wikipedia

1 fact

Amarok

linux based music player for KDESource: Website

1 fact

Amsterdam

  1. capital and largest city of the Netherlands, located in the province of North Holland in the west of the countrySource: Wikipedia
  2. Its name is derived from Amstel dam, indicative of the city's origin: a dam in the river Amstel where the Dam Square is todaySource: Wikipedia
  3. Koninginnedag 2007 in Amsterdam
    Koninginnedag 2007 in AmsterdamSource: Wikipedia
4 facts

Angels & Airwaves

  1. an alternative rock group fronted by former Blink-182 and Box Car Racer guitarist/vocalist Tom DeLongeSource: Wikipedia
  2. They entered the recording studio in January, and are currently working on their third (untitled) albumSource: Personal Knowledge
0 facts

Antonov

  1. Антонова, formerly the Antonov Design Bureau, is a Ukraine-based (since 1952) aircraft manufacturing and services company with particular expertise in the field of very large aircraft constructionSource: Wikipedia
  2. a state-owned commercial companySource: Wikipedia
  3. founded in 1952Source: Personal Knowledge
3 facts

Audi

  1. Germany-based car manufacturerSource: Personal Knowledge
  2. is the latin variation of "Horch" meaning listen, which is the former company nameSource: Personal Knowledge
  3. Pronunciation: The correct German and Latin form rhymes with "howdy". (pronounced /ˈaʊdiː/)Source: Wikipedia
3 facts

Australia

the world's smallest continentSource: Wikipedia

1 fact

Austria

  1. a country in Central EuropeSource: Personal Knowledge
  2. its capital and largest city is ViennaSource: Personal Knowledge
  3. estimation 8,316,487Source: Wikipedia
3 facts

Backup

copies of data so that these additional copies may be used to restore the original after a data loss eventSource: Wikipedia

1 fact

Barack Obama

  1. was elected 44th President of the United States of America on November 4, 2008Source: Wikipedia
  2. the first African American to be nominated by a major political party for presidentSource: Wikipedia
  3. the junior United States Senator from Illinois and presidential nominee of the Democratic Party in the 2008 United States presidential electionSource: Wikipedia
3 facts

Batman

fictional comic book superheroSource: Wikipedia

1 fact

Beck's

German beer brand of the brewery Beck & Co in the north German city of BremenSource: Wikipedia

1 fact

Beer

  1. The basic ingredients of beer are water; a starch source, such as malted barley, able to be fermented (converted into alcohol); a brewer's yeast to produce the fermentation; and a flavouring such as hopsSource: Wikipedia
  2. one of the world's oldest beverages, possibly dating back to the 6th millennium BC, and is recorded in the written history of ancient Egypt and MesopotamiaSource: Wikipedia
2 facts

Berlin

  1. capital city and one of the sixteen states of the Federal Republic of GermanySource: Wikipedia
  2. GermanySource: Personal Knowledge
2 facts

Billboard Hot 100

  1. the United States music industry standard singles popularity chart issued weekly by Billboard magazineSource: Wikipedia
  2. Chart rankings are based on airplay and salesSource: Wikipedia
2 facts

BioShock

first-person shooter video gameSource: Wikipedia

1 fact

Bluetooth

  1. way to connect and exchange information between devicesSource: Wikipedia
  2. standard and communications protocol primarily designed for low power consumptionSource: Wikipedia
  3. implemented in a variety of products such as phones, printers, modems, ...Source: Wikipedia
  4. developed in 1994 by Jaap HaartsenSource: Wikipedia
  5. named after a late tenth century king, Harald Bluetooth King of Denmark and NorwaySource: Wikipedia
  6. operates in the license-free ISM band at 2.4-2.4835 GHzSource: Wikipedia
  7. an industrial specification for wireless personal area networks (PANs)Source: Wikipedia
7 facts

Brand

name, sign or design to identify products or services from a company in order to differentiate them from those of competitorsSource: Personal Knowledge

1 fact

Buenos Aires

  1. capital and largest city of ArgentinaSource: Wikipedia
  2. Strongly influenced by European culture, Buenos Aires is sometimes referred to as the "Paris of South America"Source: Wikipedia
  3. 13,000,000 inhabitantsSource: Wikipedia
  4. third largest conurbation in Latin AmericaSource: Wikipedia
4 facts

Burger King

  1. often abbreviated to BK, is a global chain of hamburger fast food restaurantsSource: Wikipedia
  2. The first logo that Burger King used is identified simply as the Sitting King logoSource: Wikipedia
  3. The first restaurant was opened in Miami, Florida in 1954 by James McLamore and David Edgerton, and has since used several variations of franchising to expand its operationsSource: Wikipedia
  4. Oslo, Norway
4 facts

Burton Snowboards

  1. manufacturer of snowboardsSource: Personal Knowledge
  2. Founded by Jake Burton Carpenter in 1977Source: Personal Knowledge
  3. sell several sub-brands which focus on specific market nichesSource: Personal Knowledge
  4. Carpenter first made snowboards by hand in his garageSource: Personal Knowledge
4 facts

Business Card

ISO 7810 ID-1, credit card sized: 85.60mm × 53.98mmSource: Wikipedia

1 fact

Byte

comes from the term "bite" as in the smallest amount of data a computer could "bite"Source: Wikipedia

1 fact

C1RCA

  1. (pronounced "circa") is a skateboard footwear company that started in 1999 and is based in San Clemente, California, USASource: Wikipedia
  2. C1rca CX 101 Shoe
    C1rca CX 101 ShoeSource: Wikipedia
2 facts

Capital gain

profit that results from the sale or exchange of a capital assetSource: Wikipedia

1 fact

Caterina Fake

  1. best known as the co-founder of FlickrSource: Wikipedia
  2. American businesswoman and entrepreneurSource: Wikipedia
  3. "Fake" is the real name. It was anglicized from the German, "Feick" in the 1500sSource: Website
  4. won BusinessWeek's Best Leaders Award in 2005Source: Wikipedia
5 facts

Chemical Brothers

  1. UK-based Grammy Award winning electronic music duoSource: Wikipedia
  2. founded by Tom Rowlands and Ed Simons (occasionally referred to as Chemical Tom and Chemical Ed)Source: Wikipedia
  3. one of the few truly arena-sized electronic actsSource: Wikipedia
  4. from Manchester, EnglandSource: Wikipedia
  5. typeface used to write the typical "The Chemical Brothers" logo is derived from Sho, designed by Karlgeorg Hoefer in 1992Source: Wikipedia
  6. pioneers of the big beat electronic dance genreSource: Wikipedia
7 facts

Christoph Chorherr

is an Austrian politician for the Green PartySource: Wikipedia

2 facts

cm

  1. unit of length in the metric systemSource: Wikipedia
  2. 1 cm = 0.01 metersSource: Wikipedia
2 facts

Coco Chanel

Gabrielle Bonheur "Coco" Chanel was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her arguably the most important figure in the history of 20th-century fashionSource: Wikipedia

2 facts

Coffee

  1. prepared from roasted seeds (called beans) from the coffee plantSource: Personal Knowledge
  2. first consumed in the 9th centurySource: Wikipedia
  3. negative health effects due to caffeineSource: Wikipedia
  4. discovered in the highlands of EthiopiaSource: Wikipedia
  5. cultivated in Latin America, Asia, and AfricaSource: Wikipedia
  6. initially used for spiritual reasonsSource: Wikipedia
6 facts

cohesive

means well-integrated, unifiedSource: Personal Knowledge

1 fact

Colorado River

  1. the 18th longest river in the United States. and the longest river with both its source and mouth within Texas; however its drainage basin and some of its usually dry tributaries do extend into New MexicoSource: Wikipedia
  2. The 862 mile long river flows generally southeast from Dawson County through Marble Falls, Austin, Bastrop, Smithville, La Grange, Columbus, Wharton, and Bay City before emptying into the Gulf of Mexico at Matagorda BaySource: Wikipedia
  3. Lake Austin on Texas' Colorado River, as seen from Mount Bonnell
    Lake Austin on Texas' Colorado River, as seen from Mount BonnellSource: Wikipedia
3 facts

Consumer

  1. Consumers refers to individuals or households that use goods and services generated within the economySource: Wikipedia
  2. The concept of a consumer is used in different contexts, so that the usage and significance of the term may varySource: Wikipedia
  3. a person who uses any product or serviceSource: Wikipedia
  4. Within law, the notion of consumer is primarily used in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial usersSource: Wikipedia
4 facts

Corporate Design

official graphical design of the logo and name of a companySource: Wikipedia

1 fact

CPU

  1. Central processing unitSource: Personal Knowledge
  2. the fundamental operation of most CPUs is to execute a sequence of stored instructions called a programSource: Wikipedia
2 facts

Customer relationship management

  1. (CRM) is a term applied to processes implemented by a company to handle its contact with its customersSource: Wikipedia
  2. CRM software is used to support these processes, storing information on current and prospective customersSource: Wikipedia
  3. Information in the system can be accessed and entered by employees in different departments, such as sales, marketing, customer service, training, professional development, performance management, human resource development, and compensationSource: Wikipedia
  4. Details on any customer contacts can also be stored in the systemSource: Wikipedia
  5. The rationale behind this approach is to improve services provided directly to customers and to use the information in the system for targeted marketing and sales purposesSource: Wikipedia
  6. There are several different approaches to CRM, with different software packages focusing on different aspectsSource: Wikipedia
  7. From the outside, customers interacting with a company perceive the business as a single entity, despite often interacting with a variety of employees in different roles and departmentsSource: Wikipedia
  8. Several commercial CRM software packages are available, and they vary in their approach to CRMSource: Wikipedia
  9. While there are numerous reports of "failed" implementations of various types of CRM projects, these are often the result of unrealistic high expectations and exaggerated claims by CRM vendorsSource: Wikipedia
  10. One of the primary functions of CRM software is to collect information about customersSource: Wikipedia
  11. The following table lists the top CRM software vendors in 2006-2007 (figures in millions of US dollars) published in a Gartner studySource: Wikipedia
11 facts

Da Brat

  1. American female rapperSource: Wikipedia
  2. born April 14, 1974 in Chicago, IllinoisSource: Wikipedia
3 facts

David Bowie

  1. an English musician, actor, producer, and arrangerSource: Wikipedia
  2. Bowie performing in 1987
    Bowie performing in 1987Source: Wikipedia
  3. David Bowie was born in Brixton, LondonSource: Wikipedia
3 facts

David Sifry

  1. American software entrepreneur and blogosphere iconSource: Wikipedia
  2. founding member of Technorati blog search engineSource: Personal Knowledge
2 facts

Days

"Days " is a song written by David Bowie in 2003 for his album RealitySource: Wikipedia

1 fact

Dexter

  1. American television drama series based on the novel Darkly Dreaming Dexter by Jeff Lindsay and adapted for television by Emmy Award-winning screenwriter James Manos, Jr., who wrote the pilot episodeSource: Wikipedia
  2. Set in Miami, the series centers on Dexter Morgan (Michael C. Hall), a serial killer who works for the Miami Metro Police Department as a blood spatter analystSource: Wikipedia
2 facts

Dexterity

a puzzle game by SNK that was released for the Game Boy in 1990Source: Wikipedia

1 fact

Dextrous

deals with ability or the right side (as opposed to left) Dexterity - abilitySource: Wikipedia

1 fact

Digg

is a community-based popularity website with an emphasis on technology and science articlesSource: Wikipedia

1 fact

Digital strategy

  1. In the fields of strategic management, marketing strategy, and operational strategy, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets (as of 2007, these include:Source: Wikipedia
  2. There are numerous approaches to conducting digital strategy, but at their core, all go through four steps: 1. identifying the key opportunities and/or challenges in a business where online assets can provide a solutionSource: Wikipedia
  3. the process of specifying an organization's processes to deploy online assetsSource: Wikipedia
  4. Stakeholder interviewsSource: Wikipedia
  5. Customer interviewsSource: Wikipedia
  6. Business plan or caseSource: Wikipedia
  7. As of 2007, a trend in digital strategy is the use of personas as a framework for using customer information to prioritize online initiativesSource: Wikipedia
  8. Historically, execution of a business or digital strategy is done as a big bang, with large initiatives such as site redesigns and transactional systems taking 6-12 months to develop and often an additional 6-12 months before they deliver any resultsSource: Wikipedia
  9. As of 2007, these two terms tend to be thrown out somewhat interchangeablySource: Wikipedia
9 facts

Direct marketing

  1. a sub-discipline and type of marketingSource: Wikipedia
  2. There are two main definitional characteristics which distinguish it from other types of marketingSource: Wikipedia
  3. The first is that it attempts to send its messages directly to consumers, without the use of intervening mediaSource: Wikipedia
  4. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicitedSource: Wikipedia
  5. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consuSource: Wikipedia
  6. donotcall.govSource: Website
  7. Direct Marketing in the Yahoo! DirectorySource: Website
  8. The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia RecordsSource: Wikipedia
  9. USPS Form to block any junkmailSource: Website
  10. Junkbuster's How you can gain control of your mailbox_Encyclopedic information and effective advice for consumersSource: Website
  11. Site for consumersSource: Website
  12. Privacy Rights ClearinghouseSource: Website
  13. attractive to many marketers, because in many cases its positive effect (but not negative results) can be measured directlySource: Wikipedia
  14. Some direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit adsSource: Wikipedia
14 facts

Discount

  1. In finance and economics, discounting is the process of finding the present value of an amount of cash at some future date, and along with compounding cash forms the basis of time value of money calculationsSource: Wikipedia
  2. of a cash flow is determined by reducing its value by the appropriate discount rate for each unit of time between the time when the cashflow is to be valued to the time of the cash flowSource: Wikipedia
  3. Most often the discount rate is expressed as an annual rateSource: Wikipedia
  4. To calculate the present value of a single cash flow, it is divided by one plus the interest rate for each period of time that will passSource: Wikipedia
  5. rate which is used in financial calculations is usually chosen to be equal to the cost of capitalSource: Wikipedia
  6. Tutorial on Discount MathematicsSource: Website
  7. factor, P(T), is the number which a future cash flow, to be received at time T, must be multiplied by in order to obtain the current present valueSource: Wikipedia
  8. calculate the NPV with your own values to understand the equationSource: Website
  9. Thus, a fixed annually compounded discount rate is For fixed continuously compounded discount rate we haveSource: Wikipedia
  10. For discounts in marketing, see discounts and allowances, sales promotion, and pricingSource: Wikipedia
10 facts

Distributed Computing

  1. processing elements that communicate and cooperate to solve larger problems fastSource: Wikipedia
  2. principle that large problems can almost always be divided into smaller onesSource: Wikipedia
2 facts

Donovan Bailey

a retired Canadian sprinter who once held the world record for the 100 metre race following his gold medal performance in the 1996 Olympic GamesSource: Wikipedia

1 fact

DOS

Disk Operating SystemSource: Wikipedia

1 fact

Dr. Atl

a Mexican painter and writer who signed his works "Dr. Atl"Source: Wikipedia

1 fact

Dustin Hoffman

  1. Dustin Lee Hoffman is a two-time Academy Award-, six-time Golden Globe-, three-time BAFTA- and Emmy Award-winning American actorSource: Wikipedia
  2. Dustin Hoffman cropped
    Dustin Hoffman croppedSource: Wikipedia
2 facts

Electronic money

  1. refers to money or scrip which is exchanged only electronicallySource: Wikipedia
  2. electronic cash, electronic currency, digital money, digital cash or digital currencySource: Wikipedia
  3. Typically, this involves use of computer networks, the internet and digital stored value systems. Electronic Funds Transfer (EFT) and direct deposit are examples of electronic moneySource: Wikipedia
  4. Also, it is a collective term for financial cryptography and technologies enabling itSource: Wikipedia
  5. While electronic money has been an interesting problem for cryptography (see for example the work of David Chaum and Markus Jakobsson), to date, use of digital cash has been relatively low-scaleSource: Wikipedia
  6. Principles for a free, powerful and stable monetary system for the digital eraSource: Website
  7. One rare success has been Hong Kong's Octopus card system, which started as a transit payment system and has grown into a widely used electronic cash system. Singapore also has an electronic money implementation for its public transportation system (Source: Wikipedia
  8. Flood Control on the Information Ocean: Living With Anonymity, Digital Cash, and Distributed DatabasesSource: Website
  9. Status Report on Free Market Money (2005) from The Indomitus ReportSource: Website
  10. The Evolution of Money (1999)Source: Website
  11. Untraceable Digital Cash, Information Markets, and BlackNetSource: Website
  12. Technically electronic or digital money is a representation, or a system of debits and credits, used (but not limited to this) to exchange value, within another system, or itself as a stand alone system, online or offlineSource: Wikipedia
  13. The main focuses of digital cash development are 1) being able to use it through a wider range of hardware such as secured credit cards; and 2) linked bank accounts that would generally be used over an internet means, for exchange with a secure microSource: Wikipedia
  14. Although digital cash can provide many benefits such as convenience and privacy, increased efficiency of transactions, lower transaction fees, new business opportunities with the expansion of economic activities on the Internet, there are many potentSource: Wikipedia
14 facts

em

  1. general unit for measuring lenghts, for example page margins and paddingsSource: Personal Knowledge
  2. technique for writing scalable style sheetsSource: Personal Knowledge
  3. One em is often incorrectly said to be equal to the width of a capital "M" in a particular typeface.Source: Wikipedia
3 facts

Eminem

rapper, record producer, and actorSource: Wikipedia

1 fact

Ericsson

  1. Swedish-based provider of telecommunication and data communication systemsSource: Wikipedia
  2. part of the so-called "Wireless Valley"Source: Wikipedia
  3. publicSource: Personal Knowledge
  4. Founded in 1876Source: Personal Knowledge
  5. Torshamnsgatan 23, Kista, Stockholm, Sweden 164 83Source: Wikipedia
  6. founded by Lars Magnus EricssonSource: Wikipedia
6 facts

Europe

estimated population of 728 millionSource: Wikipedia

1 fact

European Space Agency

dedicated to the exploration of spaceSource: Wikipedia

1 fact

EVDO

  1. telecommunications standard for the wireless transmission of data through radio signals, typically for broadband Internet accessSource: Personal Knowledge
  2. Evolution-Data Optimized or Evolution-Data onlySource: Personal Knowledge
2 facts

Fact

  1. synonymous with truth or realitySource: Wikipedia
  2. is something that is the case, something that actually existsSource: Wikipedia
  3. something that can be verified according to an established standard of evaluationSource: Wikipedia
  4. derives from the Latin FactumSource: Wikipedia
  5. findings derived through a process of evaluationSource: Wikipedia
5 facts

Factolex

  1. community powered fact lexiconSource: Personal Knowledge
  2. terms go straight to the point. no blah!Source: Personal Knowledge
  3. reduced to the factsSource: Personal Knowledge
  4. an online lexicon that uses short and concise facts to explain termsSource: Personal Knowledge
  5. structured knowledgeSource: Personal Knowledge
5 facts

Falco

  1. austrian pop star whose records went to #1 throughout the world during the 80sSource: Wikipedia
  2. worldwide #1 hit was "Rock Me Amadeus" in 1986Source: Wikipedia
  3. first hit was "Der Kommissar" in 1982Source: Wikipedia
  4. Vienna, AustriaSource: Wikipedia
  5. February 19, 1957Source: Wikipedia
  6. February 6, 1998Source: Wikipedia
  7. MusicianSource: Wikipedia
7 facts

FAQ

Frequently Asked QuestionsSource: Wikipedia

1 fact

Flighting

  1. an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised itemSource: Wikipedia
  2. Any period of time during which the messages are appearing is called a flight, and a period of message inactivity is usually called a hiatusSource: Wikipedia
  3. The advantage of the flighting technique is that it allows an advertiser who does not have funds for running spots continuously to conserve money and maximize the impact of the commercials by airing them at key strategic timesSource: Wikipedia
  4. Advertisers will often employ less costly media such as radio or newspaper during a television flighting hiatusSource: Wikipedia
  5. This method of media planning allows the messages and themes of the advertising campaign to continue to reach consumers while conserving advertising fundsSource: Wikipedia
  6. an advertising term referring to a period of time in which a commercial is broadcastSource: Wikipedia
6 facts

Forum Snowboarding

Forum Snowboards is a snowboarding company owned by Burton SnowboardsSource: Wikipedia

1 fact

France

  1. is located in Western EuropeSource: Wikipedia
  2. French people often refer to France as L'Hexagone (The "Hexagon") because of the geometric shape of its territorySource: Wikipedia
  3. Language is FrenchSource: Personal Knowledge
3 facts

Fred Thompson

politician, lawyer, lobbyist and character actorSource: Wikipedia

1 fact

Garbsen

  1. is a city in Lower SaxonySource: Personal Knowledge
  2. nearby HannoverSource: Personal Knowledge
2 facts

Gauloises

a brand of cigarette of French manufactureSource: Wikipedia

1 fact

Gentoo

cool Linux derivat with best package systemSource: Website

1 fact

GIF

Graphics Interchange Format (GIF)Source: Wikipedia

1 fact

Google

best known for its search engineSource: Personal Knowledge

1 fact

Grand Canyon

  1. is 277 miles (446 km) longSource: Wikipedia
  2. is not the deepest canyon in the worldSource: Wikipedia
2 facts

Grey's Anatomy

  1. an American primetime television medical dramaSource: Wikipedia
  2. The series revolves around Dr. Meredith Grey, played by Ellen Pompeo, who began the show as a surgical intern at Seattle Grace HospitalSource: Wikipedia
  3. The title of the show is inspired by the classic medical textbook Gray's AnatomySource: Wikipedia
  4. debuted on ABC as a midseason replacement for Boston Legal on March 27, 2005, immediately following Desperate HousewivesSource: Wikipedia
4 facts

Groupe Danone

is a French food-products company based in ParisSource: Wikipedia

1 fact

Growth-share matrix

  1. The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product linesSource: Wikipedia
  2. aka B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysisSource: Wikipedia
  3. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysisSource: Wikipedia
  4. To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth ratesSource: Wikipedia
  5. For each product or service, the 'area' of the circle represents the value of its salesSource: Wikipedia
  6. The initial intent of the growth-share matrix was to evaluate business units, but the same evaluation can be made for product lines or any other cash-generating entitiesSource: Wikipedia
  7. How to use the BCG Growth-Share MatrixSource: Website
  8. BCG Matrix.
    BCG Matrix.Source: Wikipedia
  9. a Boston Consulting Group analysis technique for business strategySource: Wikipedia
9 facts

GSUS

  1. dutch streetwear / fashion clothing companySource: Website
  2. sold in 27 countries and a couple of hundred stores worldwideSource: Website
2 facts

Guerilla marketing

  1. an unconventional system of promotions on a very low budgetSource: Wikipedia
  2. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods genericallySource: Wikipedia
  3. On 31 January 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts, were mistaken for possible explosive devicesSource: Wikipedia
4 facts

Guitar Hero III

  1. a music video gameSource: Wikipedia
  2. player uses a guitar-shaped controller to simulate the playing of rock musicSource: Wikipedia
2 facts

Gustav Mahler

  1. Born on July 7, 1860Source: Personal Knowledge
  2. Died on May 18, 1911Source: Wikipedia
  3. Classical ComposerSource: Personal Knowledge
  4. Bohemian-AustrianSource: Personal Knowledge
  5. composed primarily symphonies and songsSource: Wikipedia
  6. best known as one of the leading orchestral and operatic conductorsSource: Wikipedia
6 facts

Halloween

a holiday celebrated on the night of October 31Source: Wikipedia

1 fact

Halo

a heavy metal band that started in AustraliaSource: Personal Knowledge

1 fact

Halo 3

  1. is a first-person shooter video gameSource: Personal Knowledge
  2. The game is the third title in the Halo series and ends the story arc begun in Halo:Source: Wikipedia
  3. Up to four people can participate in multiplayer match on a single Xbox 360 in Halo 3. Up to sixteen may participate in a single match over a LAN or Xbox LiveSource: Personal Knowledge
  4. Bill Gates sold copies of the game at the launch in Bellevue, WA
    Bill Gates sold copies of the game at the launch in Bellevue, WASource: Wikipedia
4 facts

Halo 3

is the third album by Nine Inch Nails (NIN)Source: Personal Knowledge

1 fact

Harry Potter

  1. storyline is about Harry Potter and his conflict against Lord VoldemortSource: Wikipedia
  2. written by English author J. K. RowlingSource: Wikipedia
2 facts

Heineken

  1. brewed in the Heineken brewery in Zoeterwoude, the NetherlandsSource: Wikipedia
  2. Dutch pale lager made by Heineken InternationalSource: Personal Knowledge
  3. made of purified water, malted barley, hops, and yeastSource: Wikipedia
3 facts

House

medical drama television seriesSource: Wikipedia

1 fact

HTTP

  1. a communication protocolSource: Wikipedia
  2. used to transfer or convey information on intranets and the World Wide Web.Source: Wikipedia
2 facts

ICQ

instant messaging computer programSource: Wikipedia

1 fact

iFart

Digital Sound Machine and entertainment system bringing laughs and enjoyment to its usersSource: Website

1 fact

Initial Public Offering

  1. the first sale of stock by a private company to the publicSource: Wikipedia
  2. allows a company to tap a wide pool of stock market investors to provide it with large volumes of capitalSource: Wikipedia
2 facts

iPhone

  1. multimedia and Internet-enabled mobile phoneSource: Wikipedia
  2. User input is accomplished via a multi-touch screen with virtual keyboard and buttonsSource: Wikipedia
2 facts

iPod

  1. portable media player designed and marketed by AppleSource: Personal Knowledge
  2. iTunes software is used to transfer music to the deviceSource: Wikipedia
  3. dominates the digital music player marketSource: Personal Knowledge
  4. Steve Jobs: 1000 songs in your pocketSource: Wikipedia
  5. the name iPod was proposed by Vinnie Chieco, a freelance copywriterSource: Wikipedia
5 facts

Jamaican Blue Mountain Coffee

  1. a classification of coffee grown in the Blue Mountains of JamaicaSource: Wikipedia
  2. The Coffee Industry Regulation Act specifies what coffee may use the label Blue MountainSource: Wikipedia
  3. Over the last several decades, this coffee has developed a reputation that has made it one of the most expensive and sought-after coffees in the worldSource: Wikipedia
  4. The best lots of Blue Mountain coffee are noted for their mild flavor and lack of bitternessSource: Wikipedia
  5. In addition to its use for brewed coffee, the beans are the flavor base of Tia Maria coffee liqueurSource: Wikipedia
  6. Though certain lots of Jamaican Blue Mountain have long been the most expensive coffee traded, Bourbon pointu from Réunion Island (an overseas French territory) surpassed this mark in April 2007Source: Wikipedia
6 facts

JavaScript

  1. scripting language used for client-side web developmentSource: Wikipedia
  2. originally developed by Brendan Eich of NetscapeSource: Wikipedia
  3. designed to have a similar look to Java, but be easier for non-programmers to work withSource: Wikipedia
  4. implementation of the ECMAScript standardSource: Wikipedia
  5. unrelated to the Java programming languageSource: Wikipedia
  6. trademark of Sun MicrosystemsSource: Wikipedia
6 facts

Johann Sebastian Bach

  1. best known during his lifetime as an organistSource: Wikipedia
  2. wrote many works for the harpsichordSource: Wikipedia
  3. most productive period between 1708 - 1714Source: Wikipedia
3 facts

JPEG

commonly used method of compression for photographic imagesSource: Wikipedia

1 fact

KDE

powerful system for an easy-to-use desktop environmentSource: Wikipedia

1 fact

Latte

  1. a type of coffee drink made with hot milkSource: Wikipedia
  2. A latte.
    A latte.Source: Wikipedia
2 facts

Lewis Hamilton

  1. Lewis Carl Davidson Hamilton is a British Formula One racing driver from England, currently racing for the McLaren Mercedes teamSource: Wikipedia
  2. Hamilton's first F1 victory came at the 2007 Canadian Grand Prix
    Hamilton's first F1 victory came at the 2007 Canadian Grand PrixSource: Wikipedia
2 facts

Lindsey Vonn

is an elite member of the U.S. Ski Team's alpine skiing programSource: Wikipedia

1 fact

Linksys

  1. division of Cisco Systems selling products for home and small office networksSource: Wikipedia
  2. most popular product is the WRT54G routerSource: Wikipedia
  3. Victor and Janie TsaoSource: Wikipedia
  4. originally founded in 1988Source: Wikipedia
  5. acquired by Cisco in 2003Source: Wikipedia
5 facts

London

capital and largest urban area in the United KingdomSource: Wikipedia

1 fact

Long Tail

  1. products that are in low demand volume can collectively make up a market share exceeding the few current bestsellersSource: Wikipedia
  2. first coined by Chris AndersonSource: Wikipedia
  3. Graph of the Long Tail
    Graph of the Long TailSource: Wikipedia
3 facts

Lord of the Rings

  1. story centres on the Ring of Power made by the Dark Lord SauronSource: Wikipedia
  2. one of the most popular works in 20th-century literatureSource: Wikipedia
2 facts

Lufthansa

the world's sixth largest airlineSource: Wikipedia

1 fact

m

Metre or meter is the fundamental unit of length in the International System of UnitsSource: Wikipedia

1 fact

Mark Twain

  1. American humorist, satirist, lecturer and writerSource: Wikipedia
  2. wrote Adventures of Huckleberry FinnSource: Wikipedia
2 facts

Market segment

  1. a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needsSource: Wikipedia
  2. the smaller subgroups comprising a marketSource: Wikipedia
  3. A true market segment meets all of the following criteria: it is distinct from other segments (heterogeneity across segments), it is homogeneous within the segment (exhibits common attributes)Source: Wikipedia
  4. responds similarly to a market stimulus, and it can be reached by a market interventionSource: Wikipedia
  5. the process of classifying a market into distinct subsets (segments) that behave in similar ways or have similar needsSource: Wikipedia
  6. The segmentation process in itself consists of segment identification, segment characterization, segment evaluation and target segment selectionSource: Wikipedia
  7. George Day (1980) describes model of segmentation as the top-down approach: You start with the total population and divide it into segmentsSource: Wikipedia
  8. Where a monopoly exists, the price of a product is likely to be higher than in a competitive market and the quantity sold less, generating monopoly profits for the sellerSource: Wikipedia
8 facts

Market share

  1. in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a companySource: Wikipedia
  2. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that marketSource: Wikipedia
  3. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that marketSource: Wikipedia
  4. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market shareSource: Wikipedia
  5. Increasing market share is one of the most important objectives used in businessSource: Wikipedia
5 facts

Marketing

  1. In popular usage, "marketing" is the promotion of products, especially advertising and brandingSource: Wikipedia
  2. However, in professional usage the term has a wider meaning of the practice and science of tradingSource: Wikipedia
  3. The American Marketing Association (AMA) states, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organizatiSource: Wikipedia
  4. practice tends to be seen as a creative industry, which includes advertising, distribution and sellingSource: Wikipedia
  5. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market researchSource: Wikipedia
  6. In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or servicesSource: Wikipedia
  7. Advertisement in a rail station in Berlin
    Advertisement in a rail station in BerlinSource: Wikipedia
  8. A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offeringsSource: Wikipedia
  9. Many companies today have a customer focus (or customer orientation)Source: Wikipedia
9 facts

Marketing mix

  1. generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision shoulSource: Wikipedia
  2. of marketing theorySource: Wikipedia
  3. This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term 'Marketing-Mix'Source: Wikipedia
  4. A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see wide popularitySource: Wikipedia
  5. concept is explained in most marketing textbooks and classesSource: Wikipedia
  6. Although some marketers have added other Ps, such as personnel and packaging, the fundamentals of marketing typically identifies the four Ps of the marketing mix as referring toSource: Wikipedia
0 facts

Marshall Kirkpatrick

Lead Author at Read/WriteWebSource: Website

1 fact

MB

unit of information used, for example, to quantify computer memory or storage capacitySource: Wikipedia

1 fact

McDonald's

world's largest chain of fast-food restaurantsSource: Wikipedia

1 fact

Mediterranean noir

refers to a literary style that employs elements of noir and hardboiled crime fiction in a Mediterranean settingSource: Wikipedia

1 fact

Miami

  1. largest city within the South Florida metropolitan areaSource: Wikipedia
  2. incorporated as a city on July 28, 1896Source: Wikipedia
  3. USASource: Personal Knowledge
  4. FloridaSource: Personal Knowledge
  5. 404,048 inhabitantsSource: Wikipedia
  6. 25.7877778,-80.2241667
  7. major city in southeastern FloridaSource: Wikipedia
  8. international financial and cultural centerSource: Wikipedia
  9. one of the largest, most influential ports in the United States, the Port of MiamiSource: Wikipedia
  10. metro area grew from just over one thousand residents to nearly five and a half million residents in just 110 years (1896-2006)Source: Wikipedia
10 facts

Michael Arrington

  1. serial entrepreneur and maintainer of the TechCrunch blogSource: Personal Knowledge
  2. makes $ 240,000 per month with advertising aloneSource: Website
2 facts

Miranda

a minimalist, open source multiprotocol instant messaging applicationSource: Wikipedia

1 fact

Mobile virtual network operator

(MVNO) is a company that provides mobile phone service but does not have its own licensed frequency allocation of radio spectrum, nor does it necessarily have all of the infrastructure required to provide mobile telephone serviceSource: Wikipedia

1 fact

Mountain Dew

  1. caffeinated, sweet, citrus-flavored soft drinkSource: Wikipedia
  2. marketed to 12-30 year oldsSource: Wikipedia
  3. euphemism for moonshineSource: Wikipedia
  4. produced by PepsiCoSource: Wikipedia
  5. citrus soft drinkSource: Personal Knowledge
5 facts

Need

  1. A human need can be defined either psychologically or objectivelySource: Wikipedia
  2. These may be connectedSource: Wikipedia
  3. for food can appear in many different waysSource: Wikipedia
  4. First, to most psychologists, a need is as a psychological feature that arouses an organism to action toward a goal and the reason for the action, giving purpose and direction to behaviorSource: Wikipedia
  5. The second view of need is represented by the work by political economy professor Ian GoughSource: Wikipedia
  6. The concept of intellectual need has been studied in educationSource: Wikipedia
6 facts

Nessus

In computer security, Nessus is a proprietary comprehensive vulnerability scanning softwareSource: Wikipedia

1 fact

Nessus

demonstrates traits that in humans would be diagnosed as schizophrenia, manic-depressive disorder, displacement, and at times, extreme suggestibilitySource: Wikipedia

1 fact

Nestos

son of Oceanus and Tethys, and god of the river NestosSource: Wikipedia

1 fact

Network switch

a broad and imprecise marketing term for a computer networking device that connects network segmentsSource: Wikipedia

1 fact

Neustrelitz

  1. town in Mecklenburg-Vorpommern, GermanySource: Wikipedia
  2. city centre is characterised by Baroque architectureSource: Wikipedia
  3. first mentioned in 1278Source: Wikipedia
3 facts

Nice

  1. city in southern France located on the Mediterranean coast, between Marseille and GenoaSource: Wikipedia
  2. settlements in the Nice area approximately 2,000 years agoSource: Wikipedia
  3. FranceSource: Personal Knowledge
  4. 43.7027778,7.2691667
  5. Provence-Alpes-Côte d'AzurSource: Wikipedia
  6. 347,100 inhabitantsSource: Wikipedia
  7. major tourist centre and a leading resort on the French RivieraSource: Wikipedia
7 facts

Nigeria

  1. country located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in the northSource: Wikipedia
  2. The capital city is AbujaSource: Wikipedia
  3. officially named the Federal Republic of Nigeria, is a federal constitutional republic comprising thirty-six states and one Federal Capital TerritorySource: Wikipedia
3 facts

Nokia

world's largest manufacturer of mobile telephonesSource: Wikipedia

1 fact

Nucleus

collection of protons and neutrons in the center of an atom, also composed of subatomic matterSource: Wikipedia

1 fact

Nutella

The main chocolate-like flavoring ingredient, hazelnutSource: Wikipedia

1 fact

OEM

Certain OEM programs have limited functionality, but most do notSource: Wikipedia

1 fact

Om Malik

executive editor for the technology blog GigaOMSource: Wikipedia

1 fact

OOWS

defines a full software development process for the webSource: Website

3 facts

Organizational diagnostics

  1. In the field of Organizational Development there are may activities and disciplinesSource: Wikipedia
  2. One of those is the area of organizational diagnosis and the use of structured organizational diagnostic toolsSource: Wikipedia
  3. The effective diagnosis of organizational culture, and structural and operational strengths and weaknesses are fundamental to any successful organizational development interventionSource: Wikipedia
  4. As Beckhard said in the preface to his seminal work ... in our rapidly changing environment, new organization forms must be developed; more effective goal-setting and planning processes must be learned, and practiced teams of independent people mustSource: Wikipedia
  5. Competing or conflicting groups must move towards a collaborative way of workSource: Wikipedia
  6. The organizational Diagnostic phase is often integrated within an overal OD process, commonly called 'a consulting process'Source: Wikipedia
6 facts

Our Dumb Century

  1. a satirical humor book written by the staff of The Onion and published by Three Rivers Press in 1999Source: Wikipedia
  2. The book satirizes many common beliefs, trends, and perceptionsSource: Wikipedia
0 facts

Palm Pre

  1. is an internet-connected multimedia smartphone designed and marketed by Palm, Inc. with a multi-touch screen and a sliding keyboardSource: Personal Knowledge
  2. functions as camera phone, portable media player, and Internet client (with text messaging, email, web browsing, and local Wi-Fi connectivity)Source: Personal Knowledge
  3. makes use of the Palm webOS - a Linux based operating system developed by PalmSource: Personal Knowledge
  4. Three megapixel camera with flashSource: Personal Knowledge
  5. Uses "Synergy" to pull contacts from Google, Facebook and other formats into single formatSource: Personal Knowledge
  6. Palm stock jumped almost 35% after the Pre announcementSource: Personal Knowledge
6 facts

Parasitism

  1. a symbiotic relationship that benefits the parasite but harms the parasite's partnerSource: Website
  2. one version of symbiosis ("living together")Source: Wikipedia
2 facts

Patrick Head

  1. co-founder and Engineering Director of the Williams Formula One teamSource: Wikipedia
  2. born June 5, 1945Source: Wikipedia
2 facts

PDA

personal digital assistantSource: Wikipedia

1 fact

Philanthropist

someone who donates his/her time to charitable causesSource: Personal Knowledge

1 fact

Playstation 3

third home video game console produced by SonySource: Wikipedia

1 fact

PNG

computer image format that employs lossless data compressionSource: Wikipedia

1 fact

Procrastination

  1. type of avoidance behaviour characterised by postponing actions to a later timeSource: Personal Knowledge
  2. comes from the Latin word procrastinatus: pro- (forward) and crastinus (of tomorrow)Source: Wikipedia
  3. anxiety associated with starting or completing any task or decisionSource: Wikipedia
3 facts

Product

  1. In marketing, a product is anything that can be offered to a market that might satisfy a want or needSource: Wikipedia
  2. In retailing, products are called merchandiseSource: Wikipedia
  3. In manufacturing, products are purchased as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open marketSource: Wikipedia
  4. The verb produce (prə doos' or -dyoos') is from the Latin prōdūce(re), (to) lead or bring forthSource: Wikipedia
  5. The noun product (prod'əkt or-ukt) is "a thing produced by labor or effort"Source: Wikipedia
  6. a unique product, such as a single carton of brand X milk, a single customized interior design, a single piece of lumber, or a single hour of technical support. Serial numbers are used to identify certain unique productsSource: Wikipedia
  7. The specific meaning of generic product names varies over time and locationSource: Wikipedia
  8. In its online product catalogue, retailer Sears, Roebuck and Company divides its products into departments, then presents products to shoppers according to (1) function or (2) brandSource: Wikipedia
  9. an item that ideally satisfies a market's want or needSource: Wikipedia
9 facts

Product bundling

  1. a marketing strategy that involves offering several products for sale as one combined productSource: Wikipedia
  2. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), in the cable television industry (for example, basic cable in the United States generally offers mSource: Wikipedia
  3. A bundle of products is sometimes referred to as a package deal or a compilation or an anthologySource: Wikipedia
  4. The strategy is most successful whenSource: Wikipedia
  5. there are economies of scale in production,Source: Wikipedia
5 facts

Product lining

  1. the marketing strategy of offering for sale several related productsSource: Wikipedia
  2. Unlike product bundling, where several products are combined into one, lining involves offering several related products individuallySource: Wikipedia
  3. A line can comprise related products of various sizes, types, colors, qualities, or pricesSource: Wikipedia
  4. Line depth refers to the number of product variants in a lineSource: Wikipedia
  5. Line consistency refers to how closely related the products that make up the line areSource: Wikipedia
5 facts

Promiscuity

sexual behaviour of a man or woman who either casually or regularly has sex with several partnersSource: Wikipedia

1 fact

Promotional model

  1. a person hired to drive consumer demand for a product, service, brand, or concept by directly interacting with consumersSource: Wikipedia
  2. can be female or male, and typically is attractive in physical appearance, and not only provides information to the consumer about the product or service, but makes it appealing to them in some way, enabling the consumer to identify with the product,Source: Wikipedia
  3. While the length of interaction with the consumer may be short, the promotional model delivers a live experience that reflects on the product or service he or she is representingSource: Wikipedia
  4. Even though this form of marketing touches fewer consumers per dollar spent than traditional advertising media (such as print, radio, and television) the consumer’s perception of a brand, product, service, or company, is often more profoundly affecSource: Wikipedia
  5. The influence of this type of marketing campaign on consumer’s purchasing habits tends to be more enduring as wellSource: Wikipedia
  6. Trade show models work a trade show floorspace or booth, and represent a company to attendeesSource: Wikipedia
  7. a person who interacts with consumers to draw attention to and often inform them about a productSource: Wikipedia
7 facts

Quality

  1. In the vernacular, quality can mean a high degree of excellence (“a quality product”), a degree of excellence or the lack of it (“work of average quality”), or a property of something (“the addictive quality of alcohol”)Source: Wikipedia
  2. Distinct from the vernacular, the subject of this article is the business interpretation of qualitySource: Wikipedia
  3. a measure of excellenceSource: Wikipedia
  4. In the manufacturing industry it is commonly stated that “Quality drives productivity.” Improved productivity is a source of greater revenues, employment opportunities and technological advancesSource: Wikipedia
4 facts

QWERTY

most common modern-day keyboard layout on English-language computer and typewriter keyboardsSource: Wikipedia

1 fact

Radio commercial

  1. a form of advertising via the medium of radioSource: Wikipedia
  2. in the USA also called a spot by people in the businessSource: Wikipedia
  3. Airtime is purchased from a station or network in exchange for airing the commercialsSource: Wikipedia
  4. The first radio commercial is credited to WEAF, New York on August 28, 1922 for the Queensboro real estate corporationSource: Wikipedia
  5. The ten-minute live commercial was voiced by H.M. Blackwell, a representative of QueensboroSource: Wikipedia
  6. Dan O'Day: Creator of the radio industry's certification program for commercial copywritersSource: Website
  7. In radio's Golden Age, advertisers often sponsored entire programs or program segments, typically airing their commercials withinSource: Wikipedia
  8. RAB - Radio Advertising BureauSource: Website
  9. via the medium of radioSource: Wikipedia
9 facts

RAM

  1. Random Access MemorySource: Wikipedia
  2. A type of computer data storage.Source: Wikipedia
  3. The word "random" refers to the fact that a piece of data can be fetched in the same amount of time as any other.Source: Personal Knowledge
  4. Bill Gates: 640K ought to be enough for anybodySource: Website
4 facts

Red Bull

brand name of an energy drink that originated in ThailandSource: Wikipedia

1 fact

Relationship Marketing

  1. marketing jargon for sustaining and growing B2C relationshipsSource: Wikipedia
  2. a form of marketing developed from direct response marketing campaigns conducted in the 1970's and 1980's which emphasizes customer retention and satisfaction, rather than a dominant focus on 'point of sale' transactionsSource: Wikipedia
  3. differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based upSource: Wikipedia
  4. has been strongly influenced by reengineeringSource: Wikipedia
  5. According to Leonard Berry , relationship marketing can be applied: when there are competitive product alternatives for customers to choose fromSource: Wikipedia
  6. relies upon the communication and acquisition of consumer requirements solely from existing customers in a mutually beneficial exchange usually involving permission for contact by the customer through an "opt-in" systemSource: Wikipedia
  7. and traditional (or transactional) marketing are not mutually exclusive and there is no need for a conflict between themSource: Wikipedia
7 facts

Robert Scoble

  1. American blogger, technical evangelist, and authorSource: Wikipedia
  2. best known for his popular blog ScobleizerSource: Wikipedia
  3. co-author of "Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers"Source: Wikipedia
  4. We live in a time when most people don't trust big companiesSource: Wikipedia
  5. Born on January 18, 1965Source: Wikipedia
  6. AmericanSource: Wikipedia
  7. Born in New Jersey, USASource: Wikipedia
  8. Vice President of Media Development, PodTech.Network IncSource: Wikipedia
  9. joined Microsoft in May 2003Source: Wikipedia
  10. joined Podtech.net in 2006Source: Wikipedia
10 facts

Roger Federer

  1. regarded as the best tennis player of his generationSource: Wikipedia
  2. ranked World No. 1 since February 2, 2004Source: Wikipedia
  3. named Laureus World Sportsman of the YearSource: Wikipedia
  4. co-established the Roger Federer Foundation in December 2003Source: Wikipedia
4 facts

Rome

capital and largest city of ItalySource: Wikipedia

1 fact

Safari

usually refered to as a trip by tourists to AfricaSource: Wikipedia

1 fact

Safari

uses Apple's WebKit for rendering web pages and running JavaScriptSource: Wikipedia

1 fact

sales promotion

  1. one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited timeSource: Wikipedia
  2. Examples includeSource: Wikipedia
  3. point of purchase displaysSource: Wikipedia
  4. Sales promotions have traditionally been heavily regulated in many advanced industrial nations, with the notable exception of the United StatesSource: Wikipedia
  5. program designed to maintain interest and excitementSource: Wikipedia
5 facts

Salt

  1. is a mineral essential for animal life, composed primarily of sodium chlorideSource: Wikipedia
  2. first registers of salt use were produced around 4000 B.C. in EgyptSource: Wikipedia
2 facts

San Francisco

  1. located on the west coast of the U.SSource: Wikipedia
  2. popular international tourist destinationSource: Personal Knowledge
  3. second most densely populated major city in the U.SSource: Wikipedia
  4. fourth most populous city in CaliforniaSource: Wikipedia
  5. 744,041 (2006)Source: Wikipedia
  6. 37.7666667,-122.4333333
  7. USASource: Personal Knowledge
7 facts

Sari

a strip of unstitched cloth, ranging from four to nine metres in length that is draped over the body in various stylesSource: Wikipedia

1 fact

Schizophrenia

a psychiatric diagnosis that describes a mental illnessSource: Wikipedia

1 fact

Seed Capital

  1. used to pay for preliminary operations like market research and product developmentSource: Personal Knowledge
  2. is not a large amount of money. usually $10,000 or lessSource: Wikipedia
  3. founders themselves give seed capital using savings, mortgage money or funds borrowed from family and friendsSource: Wikipedia
3 facts

Semantic Web

  1. derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchangeSource: Wikipedia
  2. an evolving extension of the World Wide Web in which the semantics of information and services on the web is definedSource: Wikipedia
0 facts

Sennheiser

  1. private German company that makes microphones, headphones, telephony accessories, and avionics headsets for consumer, professional, and business applicationsSource: Wikipedia
  2. The company was founded in 1945, just a few weeks after World War II, by Fritz Sennheiser and seven fellow engineers of the University of Hanover in a laboratory called Labor W. The laboratory was named after the village of Wennebostel, where it hadSource: Wikipedia
2 facts

SEO

  1. Search Engine OptimisationSource: Wikipedia
  2. improving the volume and quality of traffic to a web site from search enginesSource: Wikipedia
  3. the higher a website "ranks", the more searchers will visit that siteSource: Wikipedia
  4. considers how search algorithms work and what people search forSource: Wikipedia
  5. involves site's coding, presentation and structureSource: Wikipedia
  6. search engines like Google recognize websites trying to spam their indexSource: Personal Knowledge
6 facts

Shel Israel

  1. co-author (with Robert Scoble) of "Naked Conversations, How blogs are changing the way businesses talk with customers"Source: Personal Knowledge
  2. consultant, blogger and authorSource: Personal Knowledge
  3. Blogging is the center of my Global Neighbourhood and it has changed my lifeSource: Wikipedia
  4. Born in 1944Source: Personal Knowledge
  5. Born in New Bedford, Massachusetts, USASource: Personal Knowledge
  6. has been consulting technology startups since 1982Source: Wikipedia
  7. was involved in the introduction of products like SoundBlaster, PowerPoint, Filemaker, NapsterSource: Wikipedia
  8. has a bachelor’s degree in journalismSource: Wikipedia
8 facts

Shirt of Nessus

In Greek mythology, it is the shirt (chiton) daubed with the tainted blood of the centaur Nessus that Deianeira, Hercules' wife, naïvely gave Hercules, burning him, and driving him to throw himself onto a funeral pyreSource: Wikipedia

1 fact

Siemens

It is named after the German inventor and industrialist Ernst Werner von Siemens, and was previously called the mhoSource: Wikipedia

1 fact

Smallville

follows the adventures of a young Clark Kent's lifeSource: Wikipedia

1 fact

Snowman

  1. man-like sculpture made of snowSource: Wikipedia
  2. Snow Man
    Snow ManSource: Wikipedia
  3. snowmen are considered a symbol of ChristmasSource: Wikipedia
4 facts

Soft Launch

launching a website in stages and without mass media coverageSource: Wikipedia

1 fact

Sony Corporation

one of the leading manufacturers of electronics, video, communications, video games and information technology productsSource: Wikipedia

1 fact

South Park

animated television comedy seriesSource: Wikipedia

1 fact

Subvertising

  1. refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statementSource: Wikipedia
  2. This can take the form of a new image or an alteration to an existing imageSource: Wikipedia
2 facts

Sudoku

  1. logic-based number placement puzzleSource: Wikipedia
  2. objective is to fill a 9×9 grid so that each column, each row, and each of the nine 3×3 boxes contains the digits from 1 to 9, only one time eachSource: Wikipedia
  3. mind gameSource: Wikipedia
  4. Sudoku
    SudokuSource: Personal Knowledge
  5. means "single digits"Source: Wikipedia
  6. name derives from the Japanese phrase "Sūji wa dokushin ni kagiru," meaning "the numbers must be single"Source: Wikipedia
6 facts

Syndication

  1. web feeds make a portion of a website available to other sites or subscribersSource: Personal Knowledge
  2. two main web syndication formats are RSS and AtomSource: Wikipedia
2 facts

Tag

  1. keyword or term associated with a piece of information (pic, video, blog entry, etc.)Source: Wikipedia
  2. can be made in singular or in pluralSource: Wikipedia
  3. a word to describe an object like a piece of information, bookmark, etcSource: Personal Knowledge
  4. enables keyword-based classification and search of informationSource: Wikipedia
  5. chosen informally and personally by item author/creatorSource: Wikipedia
  6. "tagging" has become associated with the Web 2.0 buzzSource: Wikipedia
  7. Many people associate "tagging" with the idea of the semantic web, however some believe that tagging may not be having a positive effect on the overall drive towards the semantic webSource: Wikipedia
7 facts

Taxi

hired vehicle with a driver conveying passengers between locationsSource: Personal Knowledge

1 fact

TCP/IP model

a specification for computer network protocols created in the 1970s by DARPA, an agency of the United States Department of DefenseSource: Wikipedia

1 fact

Term

a word or compound word used in a specific contextSource: Wikipedia

1 fact

Terry Pratchett

  1. best known for his Discworld seriesSource: Wikipedia
  2. started to write at the age of 13Source: Wikipedia
  3. first Discworld novel The Colour of Magic was published in 1983Source: Wikipedia
3 facts

Test

serves to assess or measure students' performance, knowledge or skillsSource: Wikipedia

1 fact

Theodor Roosevelt

  1. most famous for his personality: energy, vast range of interests and achievementsSource: Wikipedia
  2. Born on October 27, 1858Source: Wikipedia
  3. AmericanSource: Wikipedia
  4. Died on January 6, 1919Source: Wikipedia
  5. PresidentSource: Wikipedia
  6. born into a wealthy familySource: Wikipedia
6 facts

Tie-in

  1. an authorized product based on a media property a company is releasing, such as a movie or video/DVD, computer game, video game, television program/television series, board game, web site, role-playing game or literary propertySource: Wikipedia
  2. are used primarily to generate additional income from that property and promote its visibilitySource: Wikipedia
  3. Although considered a violation of copyright or trademark law, non-commercial fan fictions are considered tie-ins because they promote visibility of the original work, but may not have received permission of the publishing companies or the authorSource: Wikipedia
  4. are considered an important part of the revenue-stream for any major media release, and planning, and licensing for such works often begins at the very earliest stages of creating such a propertySource: Wikipedia
  5. See You in the Funny Pages — Comic books enter the gift market: are pop culture gifts coming of age?Source: Website
  6. The International Association of Media Tie-in WritersSource: Website
  7. The Midas Formula. How to create a billion-dollar movie franchise.Source: Website
7 facts

Tim O'Reilly

  1. is the founder of O'Reilly MediaSource: Wikipedia
  2. Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platformSource: Wikipedia
  3. was born in Cork, IrelandSource: Wikipedia
  4. graduated from Harvard College in 1975 with a B.A. cum laude in ClassicsSource: Wikipedia
4 facts

Timeline

  1. a graphical representation of a chronological sequence of events, also referred to as a chronologySource: Wikipedia
  2. can also mean a schedule of activities, such as a timetableSource: Wikipedia
2 facts

Tokyo

  1. largest city in JapanSource: Wikipedia
  2. 12,790,000 inhabitantsSource: Wikipedia
  3. largest domestic and international hub for rail, ground, and air transportationSource: Wikipedia
  4. located in JapanSource: Wikipedia
  5. 35.685,139.7513889
5 facts

Tooltime

fictitious handyman show-within-a-show in Home ImprovementSource: Wikipedia

1 fact

Transformers

  1. live action filmSource: Wikipedia
  2. based on the Transformers franchiseSource: Wikipedia
  3. Directed by Michael BaySource: Personal Knowledge
  4. Produced by Steven SpielbergSource: Personal Knowledge
  5. their war, our worldSource: Personal Knowledge
5 facts

twitter

  1. is a popular micro-blogging serviceSource: Personal Knowledge
  2. launched July 13, 2006Source: Wikipedia
2 facts

Ubuntu

a free computer operating system based on the Linux KernelSource: Wikipedia

1 fact

Unique selling proposition

  1. a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940sSource: Wikipedia
  2. The perception of something being a USP is somewhat contentiousSource: Wikipedia
  3. also Unique Selling PointSource: Wikipedia
  4. states that such campaigns made unique propositions to the customer and that this convinced them to switch brandsSource: Wikipedia
  5. The term was invented by Rosser Reeves of Ted Bates & CompanySource: Wikipedia
  6. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objectsSource: Wikipedia
  7. Today, a number of businesses and corporations currently use USPs as a basis for their marketing campaignsSource: Wikipedia
  8. In the early 1940s, Ted Bates & Company carried out extensive market research on successful advertising campaignsSource: Wikipedia
  9. In particular they identified two desirable attributes: the penetration and the usage pull (Reeves 1961, p. 10)Source: Wikipedia
  10. The pattern they found among campaigns that produced a high usage pull was the basis for the theory of the USPSource: Wikipedia
  11. may also be known as the unique selling pointSource: Wikipedia
11 facts

United States Of America

  1. largest national economy in the world (with a nominal 2006 GDP of more than US$ 13 trillion)Source: Wikipedia
  2. 302,788,000 inhabitantsSource: Wikipedia
  3. Capital is Washington D.CSource: Personal Knowledge
  4. Currency is US-Dollar (USD)Source: Personal Knowledge
4 facts

Vienna

  1. by far the largest city in Austria as well as its cultural, economic, and political centerSource: Wikipedia
  2. very east of Austria and is close to the Czech Republic, Slovakia and HungarySource: Wikipedia
  3. about 1.7 million inhabitantsSource: Wikipedia
  4. lies in eastern Austria, at the easternmost extension of the Alps in the Vienna BasinSource: Wikipedia
4 facts

Walt Disney

  1. created famous fictional characters, like Mickey MouseSource: Wikipedia
  2. first full length animated film was Snow WhiteSource: Wikipedia
2 facts

Warren Buffett

  1. investor, businessperson and philanthropistSource: Wikipedia
  2. value investing approachSource: Wikipedia
  3. one of the wealthiest people in the worldSource: Personal Knowledge
  4. committed to give away $30 billion to charity with 83% going to the Bill and Melinda Gates FoundationSource: Personal Knowledge
  5. Warren Buffett
    Warren BuffettSource: Personal Knowledge
5 facts

Web 2.0

  1. facilitate collaboration and sharing data between usersSource: Wikipedia
  2. is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platformSource: Wikipedia
  3. social element where users generate and distribute content, often with freedom to share and re-useSource: Wikipedia
  4. Data as the driving forceSource: Wikipedia
4 facts

Weekly Resistance

A Slope of the Price's highs stretching over a 7-28 Day PeriodSource: Personal Knowledge

0 facts

Wifitising

a form of advertising over wifi networksSource: Website

1 fact

Wikipedia

  1. articles are written collaboratively by volunteers around the worldSource: Wikipedia
  2. a multilingual, web-based, encyclopedia projectSource: Wikipedia
2 facts

Wine

an alcoholic beverage made from the fermentation of grape juiceSource: Wikipedia

1 fact

Wolfgang Amadeus Mozart

influential composer of the Classical eraSource: Wikipedia

1 fact

Word of mouth

  1. is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person mannerSource: Wikipedia
  2. typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included iSource: Wikipedia
  3. There is some overlap in meaning between word of mouth and the following: rumour, gossip, innuendo, and hearsaySource: Wikipedia
  4. however word of mouth is more commonly used to describe positive information being spread rather than negative, although this is not always the caseSource: Wikipedia
  5. marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause, influencer and social media marketing, as well as ambassador programs, work with consumer-generated media and more, can be highly valued by produSource: Wikipedia
5 facts

World Wrestling Entertainment

a sports entertainment company dealing primarily in the professional wrestling industrySource: Wikipedia

1 fact

WoW

massively multiplayer online role-playing gameSource: Personal Knowledge

1 fact

Xbox 360

  1. video game console produced by MicrosoftSource: Personal Knowledge
  2. officially unveiled on MTV on May 12, 2005Source: Wikipedia
  3. Xbox Live service allows players to compete onlineSource: Wikipedia
  4. supports videos in .wmv-format, high-definition .wmv, H.264, MPEG-4Source: Wikipedia
  5. supports audio playback with music player controlsSource: Wikipedia
  6. Backward compatibility through software emulation of the original XboxSource: Wikipedia
  7. conceived in early 2003Source: Wikipedia
7 facts

YouTube

  1. video sharing website where users can upload, view and share video clipsSource: Personal Knowledge
  2. averages nearly 20 million visitors per monthSource: Wikipedia
  3. created in mid February 2005 by three former PayPal employeesSource: Wikipedia
  4. acquired by Google Inc. on November 13, 2006 for US$ 1.65 billion in Google stockSource: Wikipedia
4 facts

Zac Efron

actor and singerSource: Wikipedia

1 fact

Zombie

reanimated corpse devoid of consciousnessSource: Wikipedia

1 fact
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