nader's lexicon

Direct marketing

1. a sub-discipline and type of marketing
2. There are two main definitional characteristics which distinguish it from other types of marketing
3. The first is that it attempts to send its messages directly to consumers, without the use of intervening media
4. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited
5. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consu
6. donotcall.gov
7. Direct Marketing in the Yahoo! Directory
8. The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia Records
9. USPS Form to block any junkmail
10. Junkbuster's How you can gain control of your mailbox_Encyclopedic information and effective advice for consumers
11. Site for consumers
12. Privacy Rights Clearinghouse
13. attractive to many marketers, because in many cases its positive effect (but not negative results) can be measured directly
14. Some direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit ads