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Direct marketing

  1. a sub-discipline and type of marketingSource: Wikipedia
  2. There are two main definitional characteristics which distinguish it from other types of marketingSource: Wikipedia
  3. The first is that it attempts to send its messages directly to consumers, without the use of intervening mediaSource: Wikipedia
  4. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicitedSource: Wikipedia
  5. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consuSource: Wikipedia
  6. donotcall.govSource: Website
  7. Direct Marketing in the Yahoo! DirectorySource: Website
  8. The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia RecordsSource: Wikipedia
  9. USPS Form to block any junkmailSource: Website
  10. Junkbuster's How you can gain control of your mailbox_Encyclopedic information and effective advice for consumersSource: Website
  11. Site for consumersSource: Website
  12. Privacy Rights ClearinghouseSource: Website
  13. attractive to many marketers, because in many cases its positive effect (but not negative results) can be measured directlySource: Wikipedia
  14. Some direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit adsSource: Wikipedia
14 facts
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