nader's lexicon

Direct marketing

1. a sub-discipline and type of marketing
2. There are two main definitional characteristics which distinguish it from other types of marketing
3. The first is that it attempts to send its messages directly to consumers, without the use of intervening media
4. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited
5. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consu
6. donotcall.gov
7. Direct Marketing in the Yahoo! Directory
8. The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia Records
9. USPS Form to block any junkmail
10. Junkbuster's How you can gain control of your mailbox_Encyclopedic information and effective advice for consumers
11. Site for consumers
12. Privacy Rights Clearinghouse
13. attractive to many marketers, because in many cases its positive effect (but not negative results) can be measured directly
14. Some direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit ads

Mediterranean noir

refers to a literary style that employs elements of noir and hardboiled crime fiction in a Mediterranean setting

Relationship Marketing

1. marketing jargon for sustaining and growing B2C relationships
2. a form of marketing developed from direct response marketing campaigns conducted in the 1970's and 1980's which emphasizes customer retention and satisfaction, rather than a dominant focus on 'point of sale' transactions
3. differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based up
4. has been strongly influenced by reengineering
5. According to Leonard Berry , relationship marketing can be applied: when there are competitive product alternatives for customers to choose from
6. relies upon the communication and acquisition of consumer requirements solely from existing customers in a mutually beneficial exchange usually involving permission for contact by the customer through an "opt-in" system
7. and traditional (or transactional) marketing are not mutually exclusive and there is no need for a conflict between them