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nader's lexicon

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Affiliate marketing

  1. an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing effortsSource: Wikipedia
  2. Since the emergence of affiliate marketing, there has been little control over affiliate activitySource: Wikipedia
  3. including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates/publishers who promote the products and services of their partnersSource: Wikipedia
  4. overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methodsSource: Wikipedia
  5. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertisingSource: Wikipedia
  6. Website Affiliate ProgramsSource: Website
  7. Affiliate ProgramsSource: Website
  8. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partnerSource: Wikipedia
  9. The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the InternetSource: Wikipedia
  10. Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partnersSource: Wikipedia
  11. Eighty percent of affiliate programs today use revenue sharing or cost per sale (CPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CSource: Wikipedia
  12. Merchants favor affiliate marketing because in most cases it uses a "pay for performance" model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost)Source: Wikipedia
  13. There are three primary ways to locate affiliate programs for a target websiteSource: Wikipedia
13 facts


Frequently Asked QuestionsSource: Wikipedia

1 fact


best known for its search engineSource: Personal Knowledge

1 fact

Long Tail

  1. products that are in low demand volume can collectively make up a market share exceeding the few current bestsellersSource: Wikipedia
  2. first coined by Chris AndersonSource: Wikipedia
  3. Graph of the Long Tail
    Graph of the Long TailSource: Wikipedia
3 facts

Semantic Web

  1. derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchangeSource: Wikipedia
  2. an evolving extension of the World Wide Web in which the semantics of information and services on the web is definedSource: Wikipedia
0 facts


  1. Search Engine OptimisationSource: Wikipedia
  2. improving the volume and quality of traffic to a web site from search enginesSource: Wikipedia
  3. the higher a website "ranks", the more searchers will visit that siteSource: Wikipedia
  4. considers how search algorithms work and what people search forSource: Wikipedia
  5. involves site's coding, presentation and structureSource: Wikipedia
  6. search engines like Google recognize websites trying to spam their indexSource: Personal Knowledge
6 facts

Soft Launch

launching a website in stages and without mass media coverageSource: Wikipedia

1 fact


  1. keyword or term associated with a piece of information (pic, video, blog entry, etc.)Source: Wikipedia
  2. can be made in singular or in pluralSource: Wikipedia
  3. a word to describe an object like a piece of information, bookmark, etcSource: Personal Knowledge
  4. enables keyword-based classification and search of informationSource: Wikipedia
  5. chosen informally and personally by item author/creatorSource: Wikipedia
  6. "tagging" has become associated with the Web 2.0 buzzSource: Wikipedia
  7. Many people associate "tagging" with the idea of the semantic web, however some believe that tagging may not be having a positive effect on the overall drive towards the semantic webSource: Wikipedia
7 facts

Web 2.0

  1. facilitate collaboration and sharing data between usersSource: Wikipedia
  2. is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platformSource: Wikipedia
  3. social element where users generate and distribute content, often with freedom to share and re-useSource: Wikipedia
  4. Data as the driving forceSource: Wikipedia
4 facts
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