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Digital strategy

  1. In the fields of strategic management, marketing strategy, and operational strategy, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets (as of 2007, these include:Source: Wikipedia
  2. There are numerous approaches to conducting digital strategy, but at their core, all go through four steps: 1. identifying the key opportunities and/or challenges in a business where online assets can provide a solutionSource: Wikipedia
  3. the process of specifying an organization's processes to deploy online assetsSource: Wikipedia
  4. Stakeholder interviewsSource: Wikipedia
  5. Customer interviewsSource: Wikipedia
  6. Business plan or caseSource: Wikipedia
  7. As of 2007, a trend in digital strategy is the use of personas as a framework for using customer information to prioritize online initiativesSource: Wikipedia
  8. Historically, execution of a business or digital strategy is done as a big bang, with large initiatives such as site redesigns and transactional systems taking 6-12 months to develop and often an additional 6-12 months before they deliver any resultsSource: Wikipedia
  9. As of 2007, these two terms tend to be thrown out somewhat interchangeablySource: Wikipedia
9 facts

Guerilla marketing

  1. an unconventional system of promotions on a very low budgetSource: Wikipedia
  2. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods genericallySource: Wikipedia
  3. On 31 January 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts, were mistaken for possible explosive devicesSource: Wikipedia
4 facts

Market segment

  1. a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needsSource: Wikipedia
  2. the smaller subgroups comprising a marketSource: Wikipedia
  3. A true market segment meets all of the following criteria: it is distinct from other segments (heterogeneity across segments), it is homogeneous within the segment (exhibits common attributes)Source: Wikipedia
  4. responds similarly to a market stimulus, and it can be reached by a market interventionSource: Wikipedia
  5. the process of classifying a market into distinct subsets (segments) that behave in similar ways or have similar needsSource: Wikipedia
  6. The segmentation process in itself consists of segment identification, segment characterization, segment evaluation and target segment selectionSource: Wikipedia
  7. George Day (1980) describes model of segmentation as the top-down approach: You start with the total population and divide it into segmentsSource: Wikipedia
  8. Where a monopoly exists, the price of a product is likely to be higher than in a competitive market and the quantity sold less, generating monopoly profits for the sellerSource: Wikipedia
8 facts

Marketing mix

  1. generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision shoulSource: Wikipedia
  2. of marketing theorySource: Wikipedia
  3. This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term 'Marketing-Mix'Source: Wikipedia
  4. A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see wide popularitySource: Wikipedia
  5. concept is explained in most marketing textbooks and classesSource: Wikipedia
  6. Although some marketers have added other Ps, such as personnel and packaging, the fundamentals of marketing typically identifies the four Ps of the marketing mix as referring toSource: Wikipedia
0 facts

Organizational diagnostics

  1. In the field of Organizational Development there are may activities and disciplinesSource: Wikipedia
  2. One of those is the area of organizational diagnosis and the use of structured organizational diagnostic toolsSource: Wikipedia
  3. The effective diagnosis of organizational culture, and structural and operational strengths and weaknesses are fundamental to any successful organizational development interventionSource: Wikipedia
  4. As Beckhard said in the preface to his seminal work ... in our rapidly changing environment, new organization forms must be developed; more effective goal-setting and planning processes must be learned, and practiced teams of independent people mustSource: Wikipedia
  5. Competing or conflicting groups must move towards a collaborative way of workSource: Wikipedia
  6. The organizational Diagnostic phase is often integrated within an overal OD process, commonly called 'a consulting process'Source: Wikipedia
6 facts

Product bundling

  1. a marketing strategy that involves offering several products for sale as one combined productSource: Wikipedia
  2. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), in the cable television industry (for example, basic cable in the United States generally offers mSource: Wikipedia
  3. A bundle of products is sometimes referred to as a package deal or a compilation or an anthologySource: Wikipedia
  4. The strategy is most successful whenSource: Wikipedia
  5. there are economies of scale in production,Source: Wikipedia
5 facts

Quality

  1. In the vernacular, quality can mean a high degree of excellence (“a quality product”), a degree of excellence or the lack of it (“work of average quality”), or a property of something (“the addictive quality of alcohol”)Source: Wikipedia
  2. Distinct from the vernacular, the subject of this article is the business interpretation of qualitySource: Wikipedia
  3. a measure of excellenceSource: Wikipedia
  4. In the manufacturing industry it is commonly stated that “Quality drives productivity.” Improved productivity is a source of greater revenues, employment opportunities and technological advancesSource: Wikipedia
4 facts
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