In the fields of strategic management, marketing strategy, and operational strategy, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets (as of 2007, these include:
There are numerous approaches to conducting digital strategy, but at their core, all go through four steps: 1. identifying the key opportunities and/or challenges in a business where online assets can provide a solution
the process of specifying an organization's processes to deploy online assets
As of 2007, a trend in digital strategy is the use of personas as a framework for using customer information to prioritize online initiatives
Historically, execution of a business or digital strategy is done as a big bang, with large initiatives such as site redesigns and transactional systems taking 6-12 months to develop and often an additional 6-12 months before they deliver any results
As of 2007, these two terms tend to be thrown out somewhat interchangeably
an unconventional system of promotions on a very low budget
The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically
On 31 January 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts, were mistaken for possible explosive devices
a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs
the smaller subgroups comprising a market
A true market segment meets all of the following criteria: it is distinct from other segments (heterogeneity across segments), it is homogeneous within the segment (exhibits common attributes)
responds similarly to a market stimulus, and it can be reached by a market intervention
the process of classifying a market into distinct subsets (segments) that behave in similar ways or have similar needs
The segmentation process in itself consists of segment identification, segment characterization, segment evaluation and target segment selection
George Day (1980) describes model of segmentation as the top-down approach: You start with the total population and divide it into segments
Where a monopoly exists, the price of a product is likely to be higher than in a competitive market and the quantity sold less, generating monopoly profits for the seller
generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision shoul
of marketing theory
This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term 'Marketing-Mix'
A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see wide popularity
concept is explained in most marketing textbooks and classes
In the field of Organizational Development there are may activities and disciplines
One of those is the area of organizational diagnosis and the use of structured organizational diagnostic tools
The effective diagnosis of organizational culture, and structural and operational strengths and weaknesses are fundamental to any successful organizational development intervention
As Beckhard said in the preface to his seminal work ... in our rapidly changing environment, new organization forms must be developed; more effective goal-setting and planning processes must be learned, and practiced teams of independent people must
Competing or conflicting groups must move towards a collaborative way of work
The organizational Diagnostic phase is often integrated within an overal OD process, commonly called 'a consulting process'
In the vernacular, quality can mean a high degree of excellence (“a quality product”), a degree of excellence or the lack of it (“work of average quality”), or a property of something (“the addictive quality of alcohol”)
Distinct from the vernacular, the subject of this article is the business interpretation of quality
a measure of excellence
In the manufacturing industry it is commonly stated that “Quality drives productivity.” Improved productivity is a source of greater revenues, employment opportunities and technological advances
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