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Marketing Lexicon

created by user picturenader on April 5, 2009
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Advertising

  1. a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or serviceSource: Wikipedia
  2. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty"Source: Wikipedia
  3. For these purposes, advertisements sometimes embed their persuasive message with factual informationSource: Wikipedia
  4. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboardsSource: Wikipedia
  5. often placed by an advertising agency on behalf of a company or other organizationSource: Wikipedia
  6. Public advertising on Times Square, New York City
    Public advertising on Times Square, New York CitySource: Wikipedia
  7. Ad*Access, Duke University LibrarySource: Website
  8. Billboard in Lund, Sweden, saying "One Night Stand?" (2005)
    Billboard in Lund, Sweden, saying "One Night Stand?" (2005)Source: Wikipedia
  9. The British Library - finding information on the advertising industrySource: Website
  10. A DBAG Class 101 with UNICEF ads at Ingolstadt main railway station
    A DBAG Class 101 with UNICEF ads at Ingolstadt main railway stationSource: Wikipedia
  11. Paying people to hold signs is one of the oldest forms of advertising, as with this Human directional pictured above
    Paying people to hold signs is one of the oldest forms of advertising, as with this Human directional pictured aboveSource: Wikipedia
  12. Egyptians used papyrus to create sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompei and ancient Arabia. lost-and-found advertising on papyrus was common in Ancient Greece and AnSource: Wikipedia
  13. American print advertising archive 1930 - 1969Source: Website
  14. A bus with an advertisement for GAP in Singapore
    A bus with an advertisement for GAP in SingaporeSource: Wikipedia
  15. Black figures on horse back, Ancient Greek
    Black figures on horse back, Ancient GreekSource: Wikipedia
31 facts

Affiliate marketing

  1. an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing effortsSource: Wikipedia
  2. Since the emergence of affiliate marketing, there has been little control over affiliate activitySource: Wikipedia
  3. including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates/publishers who promote the products and services of their partnersSource: Wikipedia
  4. overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methodsSource: Wikipedia
  5. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertisingSource: Wikipedia
  6. Website Affiliate ProgramsSource: Website
  7. Affiliate ProgramsSource: Website
  8. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partnerSource: Wikipedia
  9. The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the InternetSource: Wikipedia
  10. Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partnersSource: Wikipedia
  11. Eighty percent of affiliate programs today use revenue sharing or cost per sale (CPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CSource: Wikipedia
  12. Merchants favor affiliate marketing because in most cases it uses a "pay for performance" model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost)Source: Wikipedia
  13. There are three primary ways to locate affiliate programs for a target websiteSource: Wikipedia
13 facts

AIDA

  1. describes a common list of events that are very often undergone when a person is selling a product or serviceSource: Wikipedia
  2. Attention-Interest-Desire-Action, an acronym used in marketingSource: Wikipedia
0 facts

Consumer

  1. Consumers refers to individuals or households that use goods and services generated within the economySource: Wikipedia
  2. The concept of a consumer is used in different contexts, so that the usage and significance of the term may varySource: Wikipedia
  3. a person who uses any product or serviceSource: Wikipedia
  4. Within law, the notion of consumer is primarily used in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial usersSource: Wikipedia
4 facts

Customer relationship management

  1. (CRM) is a term applied to processes implemented by a company to handle its contact with its customersSource: Wikipedia
  2. CRM software is used to support these processes, storing information on current and prospective customersSource: Wikipedia
  3. Information in the system can be accessed and entered by employees in different departments, such as sales, marketing, customer service, training, professional development, performance management, human resource development, and compensationSource: Wikipedia
  4. Details on any customer contacts can also be stored in the systemSource: Wikipedia
  5. The rationale behind this approach is to improve services provided directly to customers and to use the information in the system for targeted marketing and sales purposesSource: Wikipedia
  6. There are several different approaches to CRM, with different software packages focusing on different aspectsSource: Wikipedia
  7. From the outside, customers interacting with a company perceive the business as a single entity, despite often interacting with a variety of employees in different roles and departmentsSource: Wikipedia
  8. Several commercial CRM software packages are available, and they vary in their approach to CRMSource: Wikipedia
  9. While there are numerous reports of "failed" implementations of various types of CRM projects, these are often the result of unrealistic high expectations and exaggerated claims by CRM vendorsSource: Wikipedia
  10. One of the primary functions of CRM software is to collect information about customersSource: Wikipedia
  11. The following table lists the top CRM software vendors in 2006-2007 (figures in millions of US dollars) published in a Gartner studySource: Wikipedia
11 facts

Digital strategy

  1. In the fields of strategic management, marketing strategy, and operational strategy, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets (as of 2007, these include:Source: Wikipedia
  2. There are numerous approaches to conducting digital strategy, but at their core, all go through four steps: 1. identifying the key opportunities and/or challenges in a business where online assets can provide a solutionSource: Wikipedia
  3. the process of specifying an organization's processes to deploy online assetsSource: Wikipedia
  4. Stakeholder interviewsSource: Wikipedia
  5. Customer interviewsSource: Wikipedia
  6. Business plan or caseSource: Wikipedia
  7. As of 2007, a trend in digital strategy is the use of personas as a framework for using customer information to prioritize online initiativesSource: Wikipedia
  8. Historically, execution of a business or digital strategy is done as a big bang, with large initiatives such as site redesigns and transactional systems taking 6-12 months to develop and often an additional 6-12 months before they deliver any resultsSource: Wikipedia
  9. As of 2007, these two terms tend to be thrown out somewhat interchangeablySource: Wikipedia
9 facts

Direct marketing

  1. a sub-discipline and type of marketingSource: Wikipedia
  2. There are two main definitional characteristics which distinguish it from other types of marketingSource: Wikipedia
  3. The first is that it attempts to send its messages directly to consumers, without the use of intervening mediaSource: Wikipedia
  4. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicitedSource: Wikipedia
  5. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consuSource: Wikipedia
  6. donotcall.govSource: Website
  7. Direct Marketing in the Yahoo! DirectorySource: Website
  8. The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia RecordsSource: Wikipedia
  9. USPS Form to block any junkmailSource: Website
  10. Junkbuster's How you can gain control of your mailbox_Encyclopedic information and effective advice for consumersSource: Website
  11. Site for consumersSource: Website
  12. Privacy Rights ClearinghouseSource: Website
  13. attractive to many marketers, because in many cases its positive effect (but not negative results) can be measured directlySource: Wikipedia
  14. Some direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit adsSource: Wikipedia
14 facts

Discount

  1. In finance and economics, discounting is the process of finding the present value of an amount of cash at some future date, and along with compounding cash forms the basis of time value of money calculationsSource: Wikipedia
  2. of a cash flow is determined by reducing its value by the appropriate discount rate for each unit of time between the time when the cashflow is to be valued to the time of the cash flowSource: Wikipedia
  3. Most often the discount rate is expressed as an annual rateSource: Wikipedia
  4. To calculate the present value of a single cash flow, it is divided by one plus the interest rate for each period of time that will passSource: Wikipedia
  5. rate which is used in financial calculations is usually chosen to be equal to the cost of capitalSource: Wikipedia
  6. Tutorial on Discount MathematicsSource: Website
  7. factor, P(T), is the number which a future cash flow, to be received at time T, must be multiplied by in order to obtain the current present valueSource: Wikipedia
  8. calculate the NPV with your own values to understand the equationSource: Website
  9. Thus, a fixed annually compounded discount rate is For fixed continuously compounded discount rate we haveSource: Wikipedia
  10. For discounts in marketing, see discounts and allowances, sales promotion, and pricingSource: Wikipedia
10 facts

Electronic money

  1. refers to money or scrip which is exchanged only electronicallySource: Wikipedia
  2. electronic cash, electronic currency, digital money, digital cash or digital currencySource: Wikipedia
  3. Typically, this involves use of computer networks, the internet and digital stored value systems. Electronic Funds Transfer (EFT) and direct deposit are examples of electronic moneySource: Wikipedia
  4. Also, it is a collective term for financial cryptography and technologies enabling itSource: Wikipedia
  5. While electronic money has been an interesting problem for cryptography (see for example the work of David Chaum and Markus Jakobsson), to date, use of digital cash has been relatively low-scaleSource: Wikipedia
  6. Principles for a free, powerful and stable monetary system for the digital eraSource: Website
  7. One rare success has been Hong Kong's Octopus card system, which started as a transit payment system and has grown into a widely used electronic cash system. Singapore also has an electronic money implementation for its public transportation system (Source: Wikipedia
  8. Flood Control on the Information Ocean: Living With Anonymity, Digital Cash, and Distributed DatabasesSource: Website
  9. Status Report on Free Market Money (2005) from The Indomitus ReportSource: Website
  10. The Evolution of Money (1999)Source: Website
  11. Untraceable Digital Cash, Information Markets, and BlackNetSource: Website
  12. Technically electronic or digital money is a representation, or a system of debits and credits, used (but not limited to this) to exchange value, within another system, or itself as a stand alone system, online or offlineSource: Wikipedia
  13. The main focuses of digital cash development are 1) being able to use it through a wider range of hardware such as secured credit cards; and 2) linked bank accounts that would generally be used over an internet means, for exchange with a secure microSource: Wikipedia
  14. Although digital cash can provide many benefits such as convenience and privacy, increased efficiency of transactions, lower transaction fees, new business opportunities with the expansion of economic activities on the Internet, there are many potentSource: Wikipedia
14 facts

Flighting

  1. an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised itemSource: Wikipedia
  2. Any period of time during which the messages are appearing is called a flight, and a period of message inactivity is usually called a hiatusSource: Wikipedia
  3. The advantage of the flighting technique is that it allows an advertiser who does not have funds for running spots continuously to conserve money and maximize the impact of the commercials by airing them at key strategic timesSource: Wikipedia
  4. Advertisers will often employ less costly media such as radio or newspaper during a television flighting hiatusSource: Wikipedia
  5. This method of media planning allows the messages and themes of the advertising campaign to continue to reach consumers while conserving advertising fundsSource: Wikipedia
  6. an advertising term referring to a period of time in which a commercial is broadcastSource: Wikipedia
6 facts

Growth-share matrix

  1. The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product linesSource: Wikipedia
  2. aka B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysisSource: Wikipedia
  3. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysisSource: Wikipedia
  4. To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth ratesSource: Wikipedia
  5. For each product or service, the 'area' of the circle represents the value of its salesSource: Wikipedia
  6. The initial intent of the growth-share matrix was to evaluate business units, but the same evaluation can be made for product lines or any other cash-generating entitiesSource: Wikipedia
  7. How to use the BCG Growth-Share MatrixSource: Website
  8. BCG Matrix.
    BCG Matrix.Source: Wikipedia
  9. a Boston Consulting Group analysis technique for business strategySource: Wikipedia
9 facts

Guerilla marketing

  1. an unconventional system of promotions on a very low budgetSource: Wikipedia
  2. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods genericallySource: Wikipedia
  3. On 31 January 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts, were mistaken for possible explosive devicesSource: Wikipedia
4 facts

Market segment

  1. a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needsSource: Wikipedia
  2. the smaller subgroups comprising a marketSource: Wikipedia
  3. A true market segment meets all of the following criteria: it is distinct from other segments (heterogeneity across segments), it is homogeneous within the segment (exhibits common attributes)Source: Wikipedia
  4. responds similarly to a market stimulus, and it can be reached by a market interventionSource: Wikipedia
  5. the process of classifying a market into distinct subsets (segments) that behave in similar ways or have similar needsSource: Wikipedia
  6. The segmentation process in itself consists of segment identification, segment characterization, segment evaluation and target segment selectionSource: Wikipedia
  7. George Day (1980) describes model of segmentation as the top-down approach: You start with the total population and divide it into segmentsSource: Wikipedia
  8. Where a monopoly exists, the price of a product is likely to be higher than in a competitive market and the quantity sold less, generating monopoly profits for the sellerSource: Wikipedia
8 facts

Market share

  1. in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a companySource: Wikipedia
  2. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that marketSource: Wikipedia
  3. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that marketSource: Wikipedia
  4. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market shareSource: Wikipedia
  5. Increasing market share is one of the most important objectives used in businessSource: Wikipedia
5 facts

Marketing

  1. In popular usage, "marketing" is the promotion of products, especially advertising and brandingSource: Wikipedia
  2. However, in professional usage the term has a wider meaning of the practice and science of tradingSource: Wikipedia
  3. The American Marketing Association (AMA) states, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organizatiSource: Wikipedia
  4. practice tends to be seen as a creative industry, which includes advertising, distribution and sellingSource: Wikipedia
  5. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market researchSource: Wikipedia
  6. In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or servicesSource: Wikipedia
  7. Advertisement in a rail station in Berlin
    Advertisement in a rail station in BerlinSource: Wikipedia
  8. A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offeringsSource: Wikipedia
  9. Many companies today have a customer focus (or customer orientation)Source: Wikipedia
9 facts

Marketing mix

  1. generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision shoulSource: Wikipedia
  2. of marketing theorySource: Wikipedia
  3. This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term 'Marketing-Mix'Source: Wikipedia
  4. A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see wide popularitySource: Wikipedia
  5. concept is explained in most marketing textbooks and classesSource: Wikipedia
  6. Although some marketers have added other Ps, such as personnel and packaging, the fundamentals of marketing typically identifies the four Ps of the marketing mix as referring toSource: Wikipedia
0 facts

Need

  1. A human need can be defined either psychologically or objectivelySource: Wikipedia
  2. These may be connectedSource: Wikipedia
  3. for food can appear in many different waysSource: Wikipedia
  4. First, to most psychologists, a need is as a psychological feature that arouses an organism to action toward a goal and the reason for the action, giving purpose and direction to behaviorSource: Wikipedia
  5. The second view of need is represented by the work by political economy professor Ian GoughSource: Wikipedia
  6. The concept of intellectual need has been studied in educationSource: Wikipedia
6 facts

Organizational diagnostics

  1. In the field of Organizational Development there are may activities and disciplinesSource: Wikipedia
  2. One of those is the area of organizational diagnosis and the use of structured organizational diagnostic toolsSource: Wikipedia
  3. The effective diagnosis of organizational culture, and structural and operational strengths and weaknesses are fundamental to any successful organizational development interventionSource: Wikipedia
  4. As Beckhard said in the preface to his seminal work ... in our rapidly changing environment, new organization forms must be developed; more effective goal-setting and planning processes must be learned, and practiced teams of independent people mustSource: Wikipedia
  5. Competing or conflicting groups must move towards a collaborative way of workSource: Wikipedia
  6. The organizational Diagnostic phase is often integrated within an overal OD process, commonly called 'a consulting process'Source: Wikipedia
6 facts

Product

  1. In marketing, a product is anything that can be offered to a market that might satisfy a want or needSource: Wikipedia
  2. In retailing, products are called merchandiseSource: Wikipedia
  3. In manufacturing, products are purchased as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open marketSource: Wikipedia
  4. The verb produce (prə doos' or -dyoos') is from the Latin prōdūce(re), (to) lead or bring forthSource: Wikipedia
  5. The noun product (prod'əkt or-ukt) is "a thing produced by labor or effort"Source: Wikipedia
  6. a unique product, such as a single carton of brand X milk, a single customized interior design, a single piece of lumber, or a single hour of technical support. Serial numbers are used to identify certain unique productsSource: Wikipedia
  7. The specific meaning of generic product names varies over time and locationSource: Wikipedia
  8. In its online product catalogue, retailer Sears, Roebuck and Company divides its products into departments, then presents products to shoppers according to (1) function or (2) brandSource: Wikipedia
  9. an item that ideally satisfies a market's want or needSource: Wikipedia
9 facts

Product bundling

  1. a marketing strategy that involves offering several products for sale as one combined productSource: Wikipedia
  2. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), in the cable television industry (for example, basic cable in the United States generally offers mSource: Wikipedia
  3. A bundle of products is sometimes referred to as a package deal or a compilation or an anthologySource: Wikipedia
  4. The strategy is most successful whenSource: Wikipedia
  5. there are economies of scale in production,Source: Wikipedia
5 facts

Product lining

  1. the marketing strategy of offering for sale several related productsSource: Wikipedia
  2. Unlike product bundling, where several products are combined into one, lining involves offering several related products individuallySource: Wikipedia
  3. A line can comprise related products of various sizes, types, colors, qualities, or pricesSource: Wikipedia
  4. Line depth refers to the number of product variants in a lineSource: Wikipedia
  5. Line consistency refers to how closely related the products that make up the line areSource: Wikipedia
5 facts

Promotional model

  1. a person hired to drive consumer demand for a product, service, brand, or concept by directly interacting with consumersSource: Wikipedia
  2. can be female or male, and typically is attractive in physical appearance, and not only provides information to the consumer about the product or service, but makes it appealing to them in some way, enabling the consumer to identify with the product,Source: Wikipedia
  3. While the length of interaction with the consumer may be short, the promotional model delivers a live experience that reflects on the product or service he or she is representingSource: Wikipedia
  4. Even though this form of marketing touches fewer consumers per dollar spent than traditional advertising media (such as print, radio, and television) the consumer’s perception of a brand, product, service, or company, is often more profoundly affecSource: Wikipedia
  5. The influence of this type of marketing campaign on consumer’s purchasing habits tends to be more enduring as wellSource: Wikipedia
  6. Trade show models work a trade show floorspace or booth, and represent a company to attendeesSource: Wikipedia
  7. a person who interacts with consumers to draw attention to and often inform them about a productSource: Wikipedia
7 facts

Quality

  1. In the vernacular, quality can mean a high degree of excellence (“a quality product”), a degree of excellence or the lack of it (“work of average quality”), or a property of something (“the addictive quality of alcohol”)Source: Wikipedia
  2. Distinct from the vernacular, the subject of this article is the business interpretation of qualitySource: Wikipedia
  3. a measure of excellenceSource: Wikipedia
  4. In the manufacturing industry it is commonly stated that “Quality drives productivity.” Improved productivity is a source of greater revenues, employment opportunities and technological advancesSource: Wikipedia
4 facts

Radio commercial

  1. a form of advertising via the medium of radioSource: Wikipedia
  2. in the USA also called a spot by people in the businessSource: Wikipedia
  3. Airtime is purchased from a station or network in exchange for airing the commercialsSource: Wikipedia
  4. The first radio commercial is credited to WEAF, New York on August 28, 1922 for the Queensboro real estate corporationSource: Wikipedia
  5. The ten-minute live commercial was voiced by H.M. Blackwell, a representative of QueensboroSource: Wikipedia
  6. Dan O'Day: Creator of the radio industry's certification program for commercial copywritersSource: Website
  7. In radio's Golden Age, advertisers often sponsored entire programs or program segments, typically airing their commercials withinSource: Wikipedia
  8. RAB - Radio Advertising BureauSource: Website
  9. via the medium of radioSource: Wikipedia
9 facts

Relationship Marketing

  1. marketing jargon for sustaining and growing B2C relationshipsSource: Wikipedia
  2. a form of marketing developed from direct response marketing campaigns conducted in the 1970's and 1980's which emphasizes customer retention and satisfaction, rather than a dominant focus on 'point of sale' transactionsSource: Wikipedia
  3. differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based upSource: Wikipedia
  4. has been strongly influenced by reengineeringSource: Wikipedia
  5. According to Leonard Berry , relationship marketing can be applied: when there are competitive product alternatives for customers to choose fromSource: Wikipedia
  6. relies upon the communication and acquisition of consumer requirements solely from existing customers in a mutually beneficial exchange usually involving permission for contact by the customer through an "opt-in" systemSource: Wikipedia
  7. and traditional (or transactional) marketing are not mutually exclusive and there is no need for a conflict between themSource: Wikipedia
7 facts

sales promotion

  1. one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited timeSource: Wikipedia
  2. Examples includeSource: Wikipedia
  3. point of purchase displaysSource: Wikipedia
  4. Sales promotions have traditionally been heavily regulated in many advanced industrial nations, with the notable exception of the United StatesSource: Wikipedia
  5. program designed to maintain interest and excitementSource: Wikipedia
5 facts

SEO

  1. Search Engine OptimisationSource: Wikipedia
  2. improving the volume and quality of traffic to a web site from search enginesSource: Wikipedia
  3. the higher a website "ranks", the more searchers will visit that siteSource: Wikipedia
  4. considers how search algorithms work and what people search forSource: Wikipedia
  5. involves site's coding, presentation and structureSource: Wikipedia
  6. search engines like Google recognize websites trying to spam their indexSource: Personal Knowledge
6 facts

Tie-in

  1. an authorized product based on a media property a company is releasing, such as a movie or video/DVD, computer game, video game, television program/television series, board game, web site, role-playing game or literary propertySource: Wikipedia
  2. are used primarily to generate additional income from that property and promote its visibilitySource: Wikipedia
  3. Although considered a violation of copyright or trademark law, non-commercial fan fictions are considered tie-ins because they promote visibility of the original work, but may not have received permission of the publishing companies or the authorSource: Wikipedia
  4. are considered an important part of the revenue-stream for any major media release, and planning, and licensing for such works often begins at the very earliest stages of creating such a propertySource: Wikipedia
  5. See You in the Funny Pages — Comic books enter the gift market: are pop culture gifts coming of age?Source: Website
  6. The International Association of Media Tie-in WritersSource: Website
  7. The Midas Formula. How to create a billion-dollar movie franchise.Source: Website
7 facts

Unique selling proposition

  1. a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940sSource: Wikipedia
  2. The perception of something being a USP is somewhat contentiousSource: Wikipedia
  3. also Unique Selling PointSource: Wikipedia
  4. states that such campaigns made unique propositions to the customer and that this convinced them to switch brandsSource: Wikipedia
  5. The term was invented by Rosser Reeves of Ted Bates & CompanySource: Wikipedia
  6. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objectsSource: Wikipedia
  7. Today, a number of businesses and corporations currently use USPs as a basis for their marketing campaignsSource: Wikipedia
  8. In the early 1940s, Ted Bates & Company carried out extensive market research on successful advertising campaignsSource: Wikipedia
  9. In particular they identified two desirable attributes: the penetration and the usage pull (Reeves 1961, p. 10)Source: Wikipedia
  10. The pattern they found among campaigns that produced a high usage pull was the basis for the theory of the USPSource: Wikipedia
  11. may also be known as the unique selling pointSource: Wikipedia
11 facts

Wifitising

a form of advertising over wifi networksSource: Website

1 fact

Word of mouth

  1. is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person mannerSource: Wikipedia
  2. typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included iSource: Wikipedia
  3. There is some overlap in meaning between word of mouth and the following: rumour, gossip, innuendo, and hearsaySource: Wikipedia
  4. however word of mouth is more commonly used to describe positive information being spread rather than negative, although this is not always the caseSource: Wikipedia
  5. marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause, influencer and social media marketing, as well as ambassador programs, work with consumer-generated media and more, can be highly valued by produSource: Wikipedia
5 facts
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