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Promotional model

  1. a person hired to drive consumer demand for a product, service, brand, or concept by directly interacting with consumersSource: Wikipedia
  2. can be female or male, and typically is attractive in physical appearance, and not only provides information to the consumer about the product or service, but makes it appealing to them in some way, enabling the consumer to identify with the product,Source: Wikipedia
  3. While the length of interaction with the consumer may be short, the promotional model delivers a live experience that reflects on the product or service he or she is representingSource: Wikipedia
  4. Even though this form of marketing touches fewer consumers per dollar spent than traditional advertising media (such as print, radio, and television) the consumer’s perception of a brand, product, service, or company, is often more profoundly affecSource: Wikipedia
  5. The influence of this type of marketing campaign on consumer’s purchasing habits tends to be more enduring as wellSource: Wikipedia
  6. Trade show models work a trade show floorspace or booth, and represent a company to attendeesSource: Wikipedia
  7. a person who interacts with consumers to draw attention to and often inform them about a productSource: Wikipedia
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