nader's lexicon

Nutella

The main chocolate-like flavoring ingredient, hazelnut

Product

1. In marketing, a product is anything that can be offered to a market that might satisfy a want or need
2. In retailing, products are called merchandise
3. In manufacturing, products are purchased as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market
4. The verb produce (prə doos' or -dyoos') is from the Latin prōdūce(re), (to) lead or bring forth
5. The noun product (prod'əkt or-ukt) is "a thing produced by labor or effort"
6. a unique product, such as a single carton of brand X milk, a single customized interior design, a single piece of lumber, or a single hour of technical support. Serial numbers are used to identify certain unique products
7. The specific meaning of generic product names varies over time and location
8. In its online product catalogue, retailer Sears, Roebuck and Company divides its products into departments, then presents products to shoppers according to (1) function or (2) brand
9. an item that ideally satisfies a market's want or need

Product lining

1. the marketing strategy of offering for sale several related products
2. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually
3. A line can comprise related products of various sizes, types, colors, qualities, or prices
4. Line depth refers to the number of product variants in a line
5. Line consistency refers to how closely related the products that make up the line are

Soft Launch

launching a website in stages and without mass media coverage