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Growth-share matrix

  1. The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product linesSource: Wikipedia
  2. aka B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysisSource: Wikipedia
  3. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysisSource: Wikipedia
  4. To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth ratesSource: Wikipedia
  5. For each product or service, the 'area' of the circle represents the value of its salesSource: Wikipedia
  6. The initial intent of the growth-share matrix was to evaluate business units, but the same evaluation can be made for product lines or any other cash-generating entitiesSource: Wikipedia
  7. How to use the BCG Growth-Share MatrixSource: Website
  8. BCG Matrix.
    BCG Matrix.Source: Wikipedia
  9. a Boston Consulting Group analysis technique for business strategySource: Wikipedia
9 facts

Guerilla marketing

  1. an unconventional system of promotions on a very low budgetSource: Wikipedia
  2. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods genericallySource: Wikipedia
  3. On 31 January 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts, were mistaken for possible explosive devicesSource: Wikipedia
4 facts

Market share

  1. in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a companySource: Wikipedia
  2. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that marketSource: Wikipedia
  3. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that marketSource: Wikipedia
  4. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market shareSource: Wikipedia
  5. Increasing market share is one of the most important objectives used in businessSource: Wikipedia
5 facts

Marketing mix

  1. generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision shoulSource: Wikipedia
  2. of marketing theorySource: Wikipedia
  3. This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term 'Marketing-Mix'Source: Wikipedia
  4. A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see wide popularitySource: Wikipedia
  5. concept is explained in most marketing textbooks and classesSource: Wikipedia
  6. Although some marketers have added other Ps, such as personnel and packaging, the fundamentals of marketing typically identifies the four Ps of the marketing mix as referring toSource: Wikipedia
0 facts
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