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The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines aka B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates For each product or service, the 'area' of the circle represents the value of its sales The initial intent of the growth-share matrix was to evaluate business units, but the same evaluation can be made for product lines or any other cash-generating entities How to use the BCG Growth-Share Matrix
a Boston Consulting Group analysis technique for business strategy
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