The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines
aka B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis
This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis
To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates
For each product or service, the 'area' of the circle represents the value of its sales
The initial intent of the growth-share matrix was to evaluate business units, but the same evaluation can be made for product lines or any other cash-generating entities
an unconventional system of promotions on a very low budget
The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically
On 31 January 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts, were mistaken for possible explosive devices
generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision shoul
of marketing theory
This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term 'Marketing-Mix'
A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see wide popularity
concept is explained in most marketing textbooks and classes
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