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nader's lexicon

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AIDA

  1. describes a common list of events that are very often undergone when a person is selling a product or serviceSource: Wikipedia
  2. Attention-Interest-Desire-Action, an acronym used in marketingSource: Wikipedia
0 facts

Subvertising

  1. refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statementSource: Wikipedia
  2. This can take the form of a new image or an alteration to an existing imageSource: Wikipedia
2 facts

Unique selling proposition

  1. a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940sSource: Wikipedia
  2. The perception of something being a USP is somewhat contentiousSource: Wikipedia
  3. also Unique Selling PointSource: Wikipedia
  4. states that such campaigns made unique propositions to the customer and that this convinced them to switch brandsSource: Wikipedia
  5. The term was invented by Rosser Reeves of Ted Bates & CompanySource: Wikipedia
  6. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objectsSource: Wikipedia
  7. Today, a number of businesses and corporations currently use USPs as a basis for their marketing campaignsSource: Wikipedia
  8. In the early 1940s, Ted Bates & Company carried out extensive market research on successful advertising campaignsSource: Wikipedia
  9. In particular they identified two desirable attributes: the penetration and the usage pull (Reeves 1961, p. 10)Source: Wikipedia
  10. The pattern they found among campaigns that produced a high usage pull was the basis for the theory of the USPSource: Wikipedia
  11. may also be known as the unique selling pointSource: Wikipedia
11 facts
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