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paidfocusgroups's lexicon

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Focus group

  1. a form of qualitative research in which a group of people is asked about their attitude towards a product, service, concept, advertisement, idea, or packagingSource: Wikipedia
  2. The United States federal government makes extensive use of focus groups to assess public education materials and messages for their many programsSource: Wikipedia
  3. Questions are asked in an interactive group setting where participants are free to talk with other group membersSource: Wikipedia
  4. Ernest Dichter originated the idea of having a "group therapy" for products and this process is what became known as a focus groupSource: Wikipedia
  5. In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various topicsSource: Wikipedia
  6. Focus Groups at Usability.govSource: Website
  7. In the social sciences and urban planning, focus groups allow interviewers to study people in a more natural setting than a one-to-one interviewSource: Wikipedia
  8. Focus Group PrinciplesSource: Website
  9. Online Focus GroupsSource: Website
  10. Dos and don'ts for using marketing focus groupsSource: Website
  11. In traditional focus groups, a screened (qualified) group of respondents gathers in the same roomSource: Wikipedia
  12. Paid Focus Groups and Online Research StudiesSource: Website
  13. Paid Focus Groups LiveSource: Website
13 facts
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paid focus group
Tag focus | 1 term and 13 facts
paid focus groups
Tag group | 1 term and 13 facts
English 8 terms and 34 facts
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